Every hospital marketer wants their hospital’s Website to perform properly to attract potential patients and visitors to their site, and ultimately through their doors.
To ensure your hospital’s Website is performing at its best, it’s important to—at least, be familiar with Web standards and best practices. By using Web standards, your hospital’s Website can benefit from being indexed by search engines and by having a site that properly displays in all browsers.
Clearly, there are more than five Web standards for hospitals, but here is our list:
• Browser compatibility – Make sure your hospital’s Website is configured correctly to show up in various browsers so all visitors can properly view your Website.
• Use of color to distinguish visited and unvisited links – Allow your visitors to know where they have gone on your hospital’s Website so they can revisit the same pages in the future
• Logo link to home page – For easy navigational purposes, every page on your Website should have your hospital’s logo on it, and it should link back to the home page.
• Updated copyright –A simple fix. This should be changed every year so your Website is not neglected and doesn’t lose creditability.
This entry was posted on Monday, August 9th, 2010 at 11:36 am and is filed under Best Practices. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.