Being a writer, I know there are many different techniques for specific facets of writing—something many people who aren’t writers are unaware of, which makes total sense.

Quick PPC ad writing tips.

When writing for PPC (pay-per click) ads there is a certain technique and somewhat formula to it.

Firstly, it’s important to do your keyword research before you start writing a PPC ad. Much like for SEO, you must use relevant keywords in your ads.

Here are some techniques (or things) to keep in mind when writing PPC ads:

• Think conversions. But be wary of high click rates which can lead to low conversions.

• Organize keywords appropriately. Make them relevant to your destination page’s goals. You wouldn’t send a cancer boutique ad selling chemotherapy wigs to your gift shop or to another, unrelated service line, or even your home page.

• Don’t promote value or exaggerate. For example don’t compose something like this: “the BEST value in town for cancer wigs.” Instead, use clear, concise language.

• PPC ads generally consist of four lines.

o Line 1: Keyword rich title

o Line 2: Benefit statement/question

o Line 3: Feature statement or call-to-action

o Line 4: URL

After you’ve written your ads, be sure to engage in A/B testing and monitor your ads’ metrics so you can adjust and/or polish accordingly.

Did you know that AVID Design offers PPC ad writing services for hospital and healthcare systems? Contact us to learn more.

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This entry was posted on Monday, July 18th, 2011 at 10:18 am and is filed under Pay Per Click (PPC), SEO Tips, Tricks and Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.