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Mark Samber Joins AVID Design as VP, Digital Strategy

Atlanta, April 25, 2017 – AVID Design announces Mark Samber, formerly Director of Digital Strategy & Web Marketing at Medical University of South Carolina (MUSC), joins the AVID Mark SamberDesign leadership team as VP, Digital Strategy. “This important expansion of AVID’s leadership team will make a significant impact with our clients, “stated Tom Brand, President, AVID Design. “We look forward to Mark enhancing the partnerships we have established with our many clients in the healthcare industry and expanding the depth of digital strategy services we offer.”

With a PhD from Carnegie Mellon University and nearly two decades of experience leading digital teams with a strong focus on digital strategy and UX, Samber adds strength to the AVID team across several key areas, including:

  • Strategic communications throughout all levels of healthcare leadership
  • Designing user experiences (UX) that are responsive, accessible, and compliant for all users
  • Patient-centered design and physician directory strategies
  • Effective search and multi-channel marketing tactics that deliver strong campaign ROI
  • Best practices for user experience (UX) and responsive design
  • Strategies for integrating Customer Relationship Management (CRM) and Content Management Systems

Samber stated, “I’m excited to bring my experience in many previous roles, driving large-scale initiatives from the ground up, to work collaboratively with AVID’s current and prospective clients. As someone that prefers to help create the playbook instead of pull it from the shelf, I look forward to rolling my sleeves up and helping AVID’s clients maximize their digital marketing initiatives.”

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management SystemsSharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more.

Meredith Rose | Vice President, Digital Marketing | AVID Design

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This entry was posted on Tuesday, April 25th, 2017 at 12:02 pm and is filed under AVID Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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