Archive for the ‘Calendar & Events’ Category
Friday, June 18th, 2010
The deadline for entries to the 11th Annual eHealthcare Leadership Awards is June 30…is your hospital’s Website design, strategy and content worthy of recognition?
If so, good luck! In which divisions and categories are you competing?
If not, maybe it’s time to think about what it would take to be a legitimate candidate for an award. After all, there are a lot of categories in which to compete: design, Web 2.0 (rich media and social networking), healthcare content, employee recruitment and several others.
Or perhaps you aren’t sure how your Website stacks up—which raises some interesting questions. For instance, what criteria do you use to judge your hospital’s Web content? Web analytics? Conversion rates? ROI? User feedback? Internal reviews? Rate of success with award entries?
If you have any questions or doubts, let us know. We will gladly review your hospital’s social media, SEO, PPC, and virtually any other type of Web content (including video).
Of course, we’d like for you to use us to improve or create your content, but the process of even doing a hospital Website SEO assessment is always an educational experience for us because it forces us to continue to refine our techniques, perspectives and philosophies for truly effective online hospital content.
Derek Rudnak | Communications Specialist | AVID Design
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Posted in Calendar & Events, Conventions, Marketing, Pay Per Click (PPC), SEO, Web 2.0, Web Design | No Comments »
Friday, October 16th, 2009
 To get the 20 percent discount, click on the button and enter the code VIPAVIDDESIGN on the registration page. Are you thinking about attending BlogWell Atlanta on November 10? If so, you can get a 20 percent discount on the registration fee if you register through AVID Design!
To get the 20 percent discount, click on the button on the right and enter the code VIPAVIDDESIGN on the registration page.
As event sponsors, we are able to extend the discount to our blog readers. Coincidentally, we were asked to become a sponsor because of our involvement and active use of—you guessed it—social media!
Presented by GasPedal and the Social Media Business Council, BlogWell Atlanta will explore eight case studies on the best social media programs at large corporations.
But despite its scope, BlogWell Atlanta will surely benefit hospital and healthcare system marketers—as well as non-medical small businesses—that either are currently using social media or are considering it.
The event promises to share what big companies have learned about:
• Practical, how-to advice on creating great content
• Getting Management buy-in
• Educating employees
• Keeping lawyers and regulators happy
• Simple and ethical disclosure
• Engaging fans
If You Can’t Attend…
…you can still keep up with updates and other chatter on Twitter. Follow BlogWell Atlanta with the #blogwell hashtag.
And while you are at, if you aren’t already, now is an ideal time to start following AVID Design on Twitter!
Derek Rudnak | Communications Specialist | AVID Design
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Posted in AVID Design, Blogs + Blogging, Calendar & Events, Industry Trends, Research and Studies, Seminars / Workshops, Social Media, Web 2.0 | No Comments »
Monday, August 17th, 2009
We are very proud to announce the dual-session Social Media Healthcare Workshops that we’ll be presenting here at AVID Design with Greystone.net!
 Workshop 101 (Tuesday, September 15) will be tailored for beginners and novices, while Workshop 201 (Tuesday, October 6) will be geared for marketers that are experienced with social media.
Both sessions will explore social media’s distinctive capabilities for marketing, as well as identifying, monitoring and managing situations that all hospitals can face, including catastrophic emergencies, disease outbreaks and public relations crises, among others.
Depending on the session, topics will include varying levels of depth (ranging from introductory to advanced), including:
• Best Practices for Healthcare Social Media Content Creation and Management
• Definitions and Classifications of Social Media Websites, Applications and Platforms
• Hospital-Focused Governance and Organizational Obstacles
• Integrated Social Media Strategies for Healthcare Marketing and Public Relations
• The Evolution of Online Healthcare Marketing
• Tools and Tips for Monitoring What is Being Said About Your Hospital
The Social Media Healthcare Workshops are only $200 per session, or $300 for both sessions. Spaces are limited and expected to fill up fast, so sign-up as soon as possible!
Does your hospital have a trusted and reliable partner to build, manage and plan your online marketing strategies? AVID Design offers free assessments for Websites, content, strategy and more.
Derek Rudnak | Communications Specialist | AVID Design
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Posted in AVID Design, Calendar & Events, Online Video / Rich Media, Seminars / Workshops, Social Media, Social Networking, Web 2.0 | No Comments »
Friday, July 31st, 2009
We at AVID Design know healthcare Website design.
 $1 or more per Blizzard sold on August 13 will benefit Children’s Miracle Network Hospitals. We know healthcare and hospital marketing strategy. We know how to optimize content for the Web. We know the nuances and barriers that hospitals and healthcare organizations have when producing content for the Web. We know social media strategy that could be implemented in hospitals. We know how to pull a fantastic sound bite out of a physician for a physician video. We know how little time and resources the marketing departments have at these hospitals and healthcare systems.
We also know something about ice cream, as anybody that has ever attended one of our workshops can attest. And on August 13, these worlds will collide.
Miracle Treat Day, August 13
Dairy Queen’s annual Miracle Treat Day is coming up quickly. $1 or more per Blizzard sold will benefit Children’s Miracle Network Hospitals.
We’ll certainly be there! However, if you can’t make it, the Miracle Treat Day Website has links where you can make pledges and donations to the CMNH.
Andy Darnell | Director of Web Development | AVID Design
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Posted in Calendar & Events, Things 'n' Stuff | No Comments »
Tuesday, July 14th, 2009
 AVID Design’s next "Writing for the Web" is on July 29. Space is limited, so sign-up today! We are again presenting our popular Writing for the Web workshop on Wednesday, July 29 from 10 a.m.–2 p.m.!
Created especially for hospital and healthcare system marketers, Webmasters and copywriters, the workshop is designed to engage both novice-level and experienced guests.
Delivered in an upbeat and casual tone while still covering some powerful subject matter, the workshop will share experienced insight into:
• Crafting content to satisfy humans and search engine spiders
• How NOT to do search engine optimization (SEO)
• Proven techniques for improving page ranking
• What it really means to “Write for the Web”
Attendees can expect to leave the workshop knowing more about how (and how not) to:
• Develop new content
• Format content for various platforms
• Get the most from existing content
• Improve conversions and traffic
• Increase return-on-investment (ROI)
• Refine search engine marketing (SEM) and pay-per-click (PPC) campaigns
The workshop includes lunch and refreshments and will also offer opportunities for networking with others and to chat with AVID Design’s creative and programming staff.
Writing for the Web is $50 per person and will be held at AVID Design (3375 Medlock Bridge Road, Norcross, GA, 30075). Signup online at http://www.aviddesign.com/workshops.
Derek Rudnak | Communications Specialist | AVID Design
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Posted in AVID Design, Calendar & Events, Seminars / Workshops, Writing for the Web | No Comments »
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