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Strategic, Creative, Interactive Football!

Friday, August 27th, 2010

It’s that time of year again, folks. Time to begin spending a countless number of hours parked in front of the television donning your [insert your favorite team here] jersey with a cold beer beverage in hand and bowl of pretzels within reach, watching Sunday, Monday night and (sometimes) Thursday night football games. Hopefully all the mass number of hours you researched (off on your company’s time) in choosing your top fantasy football draft picks will pay off for your league’s team.

It's fantasy football team! Join AVID Design's league

Are YOU ready for some Fantasy Football!

This year, AVID Design invites you—our readers and hospital marketing colleagues—to join our faux Fantasy Football League on espn.com. We’re not really putting a lot of effort into this, so we’ve decided to just do a fun Pigskin Pick’em League where you select the winner of each game (and to make it even easier, the spread will not be taken into account).

So, there will be no need to check out who is on the IR this week, or if that trade is going to happen between you and your commissioner, or what tight end you’ll need to pick up on waivers. This is easy, fun stuff, man. If interested in joining our league, here’s the info:

Group: AVID Design and Friends

Password: snuggy

But we DO have a few rules and regulations: To be eligible for our GRANDE prize (which is a $50 iTunes giftcard), you must be a hospital marketing or hospital IT employee. Also, we must have at least 10 people (teams) participate, not including AVID Design employees—who are ineligible for the prize (sorry, AVID employees only get to win bragging rights).

It’s free (just like our 10-point SEO Website Assessment) to play and the season kicks off September 9^th, so hurry and sign-up today!

Lisa M. Federico | Content Specialist and NY Football Giants Fan Enthusiast | AVID Design

When we’re not dropping all our football knowledge on who is going to win the Super Bowl this year (Go Giants!), we’re designing and developing dynamic hospital Websites, rich media and optimized content. Contact one of our hospital and healthcare Website consultants to learn more about creating an effective integrated marketing strategy for your hospital’s Website.

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Posted in AVID Design, Pop Culture, Things 'n' Stuff | 2 Comments »

Drive Your Hospital’s Website Conversions…One Module at a Time

Monday, August 16th, 2010

So, you want to drive your hospital’s Website conversions. Not only to help bring new patients into your hospital doors, but to also encourage them to be involved and interact with them on your Website.

Drive your hospital's Website conversions!

Lucky for you…or your hospital, AVID Design offers award-winning e-healthcare Website conversion modules that are effective as they are easy to use.

We specialize in the following Website conversion modules for your hospital’s needs:

• Career Center

• Classes and Events

• Donate Online

• e-Newsletter

• Gift Shop

• News and Headlines

• Physician Directory

• Video Player and Hosting

These conversion modules are designed and built to integrate within your hospital’s Website strategy, programming and content management system (CMS), and are tested to ensure proper functionality and usability.

And the best part about them is that they can be customized for you hospital Website’s specific needs.

Pay Per Click and Conversions…We Do That Too

In addition, AVID Design also crafts proficient PPC ads and PPC landing pages, and can help you implement a PPC campaign into your current healthcare Website strategy to drive conversion rates. Just ask us how!

Lisa M. Federico | Content Specialist | AVID Design

Interested to find out more, contact AVID Design to find out how our hospital Website conversion modules and PPC content services can improve your Website’s conversion rates!

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Posted in AVID Design, Conversions, Pay Per Click (PPC) | No Comments »

The Transitive Property and the 2010–11 USNWR Best Hospitals

Thursday, August 5th, 2010

Remember the transitive property from grade school Algebra? If a=b and b=c, then a=c. Also known more colloquially as the “bask in the glory of your clients” formula…which is precisely what we will be doing in today’s blog.

U.S. News and World Report recently published its prestigious “Best Hospitals” List for 2010–11, and we want to highlight the hospitals that not only made the cut, but also happen to be clients of ours. Congratulations, everybody!

Mayo Clinic Jacksonville (Florida)

• #40 in Gastroenterology

• #44 in Neurology and Neurosurgery

Medical University of South Carolina

• #17 in Rheumatology

• #20 in Pediatrics: Heart & Heart Surgery

New York–Presbyterian University Hospital of Columbia and Cornell

• #4 in Kidney Disorders

• #4 in Neurology & Neurosurgery

Derek Rudnak | Communications Specialist | AVID Design

AVID Design is an award-winning hospital marketing strategy consultant. Contact us to learn more about having your internal and external hospital brand awareness strategies evaluated.

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#HCMKTG Poll: How Will Google Caffeine Affect Your Hospital’s Website Page Rank?

Tuesday, August 3rd, 2010

With the release of Google Caffeine, Google’s new Web indexing system, the landscape for traditional SEO and indexing is positioned for significant change, which means that hospital and healthcare Website content managers will need to adapt in order to maintain and increase their search engine results page (SERP) rankings.

Our August 2010 newsletter will explore ways to prepare your hospital’s Website SEO for Google Caffeine…but how much do you think Caffeine will affect your hospital’s Website page rank? Cast your vote in our latest poll!

How much have you prepared for Google Caffeine? Are you making any adjustments? Why or why not? How might this relate to how you voted? Share you comments below!

Derek Rudnak | Communications Specialist | AVID Design

AVID Design is an award-winning hospital marketing strategy consultant. Contact us to learn more about having your internal and external hospital brand awareness strategies evaluated.

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Posted in AVID Design, Online Polls, SEO | No Comments »

Your Hospital Website Design and Interactive Healthcare Marketing Partner

Monday, July 19th, 2010

Does your hospital need a partner for all of your interactive hospital and healthcare marketing needs?

If you answered YES,(which we knew you did because we are psychic) then look no further because AVID Design is a full service healthcare marketing agency that offers a plethora of Web-based hospital and healthcare services and products to help support your hospital Website’s presence and fulfill your marketing initiatives.

AVID Design is all that and a bag of chips!

Has healthcare content on your Website become stale? Need to develop a successful SEO strategy or PPC strategy complete with optimized healthcare content? We can do this!

What about developing a solid social media strategy for your site? We can do this for you too!

Or perhaps your Website needs a facelift with a new design that includes video and rich media elements? We even have our own specially designed robust hospital content management system, AVID CMS™, that allows you to plug-in easy to use application extensions directly into the system. Man, that’s a lot of stuff!

From our award-winning hospital Website designs to being recognized as creating the Most Innovative Product by Healthcare Design Magazine for our hospital digital signage system, CaptivCast™, to all the services and products mentioned above, AVID Design clearly proves to be a full service solution provider AND a leader in everything that encompasses interactive hospital and healthcare marketing.

Lisa M. Federico | Content Specialist | AVID Design

AVID Design is all that and a bag of chips! Contact us today to learn more about how we are your leader in hospital Website design and interactive healthcare marketing and what we can do for you!