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AVID Design | Blog

Archive for the ‘Conventions’ Category

Is Your Hospital’s Website Design, Content and Strategy Award-Winning Material?

Friday, June 18th, 2010

The deadline for entries to the 11th Annual eHealthcare Leadership Awards is June 30…is your hospital’s Website design, strategy and content worthy of recognition?

If so, good luck! In which divisions and categories are you competing?

If not, maybe it’s time to think about what it would take to be a legitimate candidate for an award. After all, there are a lot of categories in which to compete: design, Web 2.0 (rich media and social networking), healthcare content, employee recruitment and several others.

Or perhaps you aren’t sure how your Website stacks up—which raises some interesting questions. For instance, what criteria do you use to judge your hospital’s Web content? Web analytics? Conversion rates? ROI? User feedback? Internal reviews? Rate of success with award entries?

If you have any questions or doubts, let us know. We will gladly review your hospital’s social media, SEO, PPC, and virtually any other type of Web content (including video).

Of course, we’d like for you to use us to improve or create your content, but the process of even doing a hospital Website SEO assessment is always an educational experience for us because it forces us to continue to refine our techniques, perspectives and philosophies for truly effective online hospital content.


Derek Rudnak | Communications Specialist | AVID Design

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Congratulations to MUSC for Best Redesigned Website Silver Award

Friday, November 6th, 2009

Nothing like straining the arm a little bit to pat one’s own back, but in these troubled times a little good news is always invigorating.

For us, that news came yesterday at the Seventh Annual Greystone.Net and StayWell Custom Communications Best in Class Awards luncheon in Las Vegas.

AVID Design was involved in the redesign of MUSC’s Seventh Annual Greystone.Net and StayWell Custom Communication’s Best in Class Silver Award winning Website. Silver Award winning Website. Click image to see their award-winning Website.

AVID Design was involved in the redesign of MUSC’s Seventh Annual Greystone.Net and StayWell Custom Communication’s Best in Class Silver Award winning Website. Click image to see their award-winning Website.

The Medical University of South Carolina (MUSC) Website—MUSChealth.com—was announced as the Silver Award winner in the Best Redesigned Website AMC category, which was redesigned by none other than AVID Design.

Along with MUSC, another client for whom we did a Website redesign—MCGHealth—was also a finalist in the competition. Unfortunately, they were not chosen for an award.

MUSChealth.com was redesigned to improve the usability, design, SEO and focus on the calls-to-action that generate business for the hospital.

We worked with MUSC to transform the graphic look of the site, including:

• Creation and application of new global style sheets and templates

• Redesign of several custom applications built outside of their CMS

• A new color scheme and less-cluttered layout throughout

• An SEO-friendly design and architecture focused on transactional-based links and navigation throughout the site.

Congratulations to MUSC—as well as Gold Award winner UW Health and Bronze Award winner Massachusetts General Hospital!


Derek Rudnak | Communications Specialist | AVID Design

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