It’s a good question, isn’t it?

Think about it: Imagine that you just purchased a digital signage system for your hospital. Let’s even take this a step further and presume that you bought, say, 10 media players. You now obviously need to get up to 10 screens, which leads to two questions:

If your digital signage screen size placement is about as random as throwing darts at the wall, take a moment to think about the value of using smaller or larger screen and resolution configurations.

• What size screens do you need?

• Where do those screens go?

Believe it or not, answers to those questions are relative to each other, starting with the most important question about where the screens go. Here’s why.

Virtually every digital signage vendor (including our digital signage solution, CaptivCast™) will tell you all of the exciting places that you can place a digital signage screen. Since we specialize in healthcare and hospitals, our suggestions and solutions are geared towards related locations such as hospital lobbies, waiting rooms, physician and nurse break areas, etc.

Depending on the information that you want to provide to whom—as well as where those recipients are expected to see and hear your message—you can then start analyzing the size of the screens you’ll need.

Last year, wirespring.com published a very compelling blog that featured very specific data about the best placements for a screen, based on the distance of the viewer from the screen, the angle from which they’d view the screen, and of course, the size and resolution of the screen.

To paraphrase their research, the most important thing to achieve is for people to be able to read the screen—which means that on-screen text needs to be at least two-inches tall.

Naturally, this means that if your screen is in a small space, you don’t need a massive screen…but you will definitely want to consider higher resolution.

On the other hand, if you are projecting information to people in a large space, then a large screen will be important, but resolution won’t be as important. Think of the difference between watching a TV in your home vs. watching a big screen in a stadium or arena.

Of course, there are even more geometric assessments to be considered, but the point is that as much careful thought should be given to digital signage screen placement as is given to content and playlist planning. If you are considering a digital signage system, be sure to do your research or to get advice from a qualified consultant.

AVID Design is a leader in hospital communication content and strategy. With our CaptivCast™ digital signage system that is specially designed for hospitals, we can help you find the perfect balance of content and technology. Click here for an online demonstration or contact us for a free consultation!

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