It’s a no-brainer that hospital Websites (or any Website for that matter) must have clear goals in order to obtain an effective return on investment (ROI).

Score! Having clear, accessible conversions (or goals) will greatly benefit your hospital’s Website.

In order to meet these goals, conversions need to be put in place, along with a clear Website marketing strategy.

This strategy usually includes identifying your hospital’s target market through optimization techniques, like utilizing keyword rich and highly optimized content.

Hospitals, in particular, have several different ways they can “convert” the visitor, or make the visitor “take action” and “drive information” before they leave the Website.

Here are ten hospital Website conversions (or goals) that you probably should think about incorporating into your Website:

• Online bill pay

• Job application

• Email a patient

• Online donation

• Physician directory

• Calendar of events

• Online preregistration

• Support group sign-up

• Request an appointment

• e-Newsletter/publication sign-up

Want to know more about hospital conversions? Check out June’s edition of AVID Insight, our monthly e-newsletter, featuring: The Magic Metric: How to Improve Hospital Website Conversion Rates.

While you are checking that story out, sign up to receive AVID Insight and get the latest on healthcare marketing advice, trends and more!

AVID Design offers several e-healthcare conversion modules such as Find a Physician, Classes and Events and Online Donation.  Contact AVID Design today to learn more about our e-healthcare suite and conversion modules, and to develop a Website marketing strategy plan to include highly optimized healthcare content for your Website.

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