After being away for business for nearly a week, I received a Google Alerts message saying that AVID Design had recently released a new product. First, I was excited to hear of such news, but then when I saw the product, I was shocked. What would AVID Design need a Gun Tool for?
Monitoring your brand online is equally important so that you are aware of what is being said and posted about your organization, company or product.
The Gun Tool is basically a single multi-tool device specifically made for hunters and shooters that includes 18 of the most frequently used long tools for shotguns and rifles. This all-in-one instrument appears to be pretty versatile in what it can do. Let’s take a look:
• Can be used to tighten fasteners (I like nuts and bolts)
• Take down trigger assemblies (…ok)
• Swap out choke tubes (sounds interesting)
• Mount a scope and more (now we’re talking!)
That’s pretty impressive…but, hey wait a minute….This is not the AVID Design who are search engine optimization gurus. This is not the AVID Design that creates award winning hospital website designs. This is not the AVID Design that has an enterprise content management system that was developed specifically for hospitals and healthcare systems. This is not the AVID Design that understands best practice strategy for hospitals and healthcare Web sites…This is that other AVID Design that just happens to have our same name.
Guns N’ Online Monitoring
So this brings me to the point of branding and online monitoring. Branding as we all know is pretty much your identity and it plays an important role in a business. It should convey a message and appeal to your target market.
Monitoring your brand online is equally important so that you are aware of what is being said and posted about your organization, company or product. I use Google Alerts and receive an email when something is indexed by Google based on my selected terms or topics, or through the likes of social media sites. It is definitely something that every hospital should do. Do you currently monitor your brand? Do you know what people are saying about you?
You should.
If you don’t know what is being said about you and don’t know how to find out, AVID Design offers free Web 2.0 assessments and services that include blog monitoring. ku
Andy Darnell | Director of Web Development | AVID Design
Add to Technorati Favorites
Tweet This Post
This entry was posted
on Friday, November 13th, 2009 at 10:57 am and is filed under AVID Design, Best Practices, Brand Monitoring, Social Media, Social Networking, Things 'n' Stuff, Web 2.0.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
