Well Played: MUSC’s Response(s) to New Mammography Recommendations
MUSC’s reaction to controversial new mammography recommendations is a textbook example of how hospitals should be using Websites, blogs and social media.
By now, you’ve probably heard about the controversial report that recommended scaling back mammography testing. The question, though, is how have you and your hospital been handling it?
As online healthcare marketers, we are certainly in no position to support or defend the report, but we are very qualified to recognize hospitals that are skillfully handling this delicate subject.
Not only did MUSC make a mention of this hot issue, but they also made multiple mentions that provided both objectivity and subjectivity—and are using the most appropriate media to do so:
