When you were a kid, the small lies that you told your mama to get out of trouble might have worked—or at least you might have thought they did!
Unfortunately, the same small lies will not work when it comes to healthcare and pharmaceutical social media.
Effective October 2009 (and with further requirements being enforced as December 1, 2009), the FTC will no longer tolerate lying, cheating or stupidity from organizations that use social media to deceptively market their brands.
When it comes to having an effective (and now legal) social media campaign, ethics is no longer an option; it is the law (see the full version at the FTC Website).
Here is a summary of what you need to do to protect your brand—or risk being canned when the owner of your company is fined for your mistake:
• Create social media policies and guidelines for your company
• Explicitly require truthfulness in all social media messages
• Advise employees of the severe penalties from the FTC
• Monitor your hospital’s social media conversations and immediately correct mistakes
So, listen to your mama and tell the truth!
Kris Cain | Creative and Marketing Manager | AVID Design
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on Tuesday, December 1st, 2009 at 2:09 pm and is filed under Blogs + Blogging, Social Media, Web 2.0.
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