Are the videos on your hospital’s Website optimized? If not, then they should be. Not only is Web content important to optimize, but having videos and other multimedia tools optimized increases search engine rankings and traffic to your hospital’s Website.
Grab a pen and write down these tips for video search engine optimization (VSEO).
Since search engine spiders are mostly unable to read and look inside of videos to determine what the content is, there are certain things you can do to optimize your videos appropriately where the spiders can figure out what the video is about.
Here is a quick list of 10 tips for VSEO for you hospital’s Website:
1.) Create specific keywords for the video’s filename, URL, title, captions and in any tags.
2.) Develop relevant keyword anchor text and avoid using “click here” or “watch here.”
3.) Place videos on related content pages within your hospital’s Website.
4.) Host your video on user-generated content sites such as YouTube and use their embedded code on your site. YouTube has a high page ranking and will be indexed quicker. Be sure to link videos back to the site you want your users to go to.
5.) Use a video distribution service like Tubemogul to upload and post your hospital and healthcare videos to several video sharing sites.
6.) Build external and internal links within your community to boost your hospital’s Website.
7.) Encourage people on social networking sites to bookmark your hospital’s Website and post your videos to their personal blog or Website.
8.) Create an MRSS feed or video site map for your newly optimized videos to make it easier for search engines to locate all the video content.
9.) Offer a full-text transcript of video content such as RAMP’s (formally EveryZing) MetaPlayer.
10.) Make sure your hospital’s Website is optimized and be aware of how it is performing.
Our VSEO blog installment continues Wednesday with Engagement Objects: Interactivity for Hospital VSEO.
AVID Design specializes in creating hospital Websites, blog sites and integrated social media strategies and content.
Lisa Federico | Content Specialist | AVID Design
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on Tuesday, January 26th, 2010 at 1:34 pm and is filed under SEO, SEO Tips, Tricks and Advice, Social Media, Social Networking, Web 2.0.
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Some good tips here. I like the Tubemogul and the transcript thought. Key points that I didn’t cover in a recent post I did on this same topic: http://www.doseofdigital.com/2009/09/8-tips-help-own-youtube-search-results/
JMR
Hi Jonathan, thanks. I think those 2 points are very beneficial in getting your healthcare videos out there and noticed. I read your YouTube 8 Tips post, great stuff by the way. Thanks for sharing!
Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is a one service.
But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.
Hey Eric…thanks for the suggestion. I will check out your site.