Getting traffic to video content on your hospital’s Website such as physician video testimonials and virtual hospital videos can be a tricky task, especially if you do not have a video Sitemap in place.
Creating and sumbitting a video Sitemap is important for video content on your hospital's Website.
Closing out AVID Design’s blog series on video search engine optimization (VSEO), it’s important to know that for optimizing videos you must create a specific Sitemap for them so search engines, like Google, can make your video content searchable for your hospital’s Website visitors.
By using a Sitemap protocol, and video specific tags you can easily create your own video Sitemap. Be sure to include the following:
• A keyword rich description in the metadata fields
• Links to any landing pages that video content is on
• The location of the video player, video file and thumbnail file
• The Sitemap location in your robots.txt file
After you create your video Sitemap you are ready to submit it to Google Webmaster Tools—which also provides great tools for analytics, configurations and diagnostics— and for it to be indexed.
All this should help you get your video content fully searchable on Google Video and be listed in Google searches.
Check out some of these great Websites/articles for information, tips and tricks on creating a video Sitemap:
• Google Webmaster Central: Creating Video Sitemaps
• How to use Google Video XML Sitemaps for Video SEO by Mark R. Robertson of ReelSEO.com
Has anyone out there created a video Sitemap for their hospital’s video content? Do you have any additional tips on doing such?
This concludes our VSEO blog series, but you can always check out other blog posts or any of AVID Design’s services including healthcare video production, healthcare Website design and healthcare content strategy and creation.
Lisa Federico | Content Specialist | AVID Design
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on Thursday, January 28th, 2010 at 12:37 pm and is filed under Online Video / Rich Media, SEO, SEO Tips, Tricks and Advice, Web 2.0.
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Here’s a great alternative for making any video fully searchable (as well as accessible to anyone who is deaf or hard of hearing.) If a term (or phrase) mentioned in the video (or tagged) is typed into a search engine like Google or Bing, the result link takes you to that EXACT spot in the video! Once there, the entire transcript is fully searchable. This full-text searchability is in addition to the meta and key word information mentioned above.
Better yet, the transcription can be done before editing, and AVID users can utilize the text for video editing. I’m happy to answer questions or help find solutions, via e-mail at tenglish@realtimetranscription.com
See examples of our searchable video:
http://transendia.realtimetranscription.com/examples/