Our last blog post, invited readers to vote in our current poll about hospital Website conversions. While that poll is underway, we wanted to review the results from our previous online poll about integrating quality of care information into a hospital’s Website (we also wrote a feature article about this topic in our May 2010 newsletter).

What the Results Mean

Although voters were split 50/50 about which was the most important, the relativity of the choices suggests that there is no question that patients and Website visitors must come first, as compared to matters that involve tone, logistics and conversions.

Although that may seem obvious, it’s an important concept to keep in mind when planning and drafting content—especially when attempting to integrate editorial feedback from hospital adminstrators and physicians.

As you might have experienced when developing content for other Website pages—such as content for your hospital’s service lines—there can occasionally be conflicts when trying to craft content that balances readability, SEO, technical language, credibility, etc. But when it comes to quality of care content, it may be best to defer to Website reader expectations before all else.

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This entry was posted on Wednesday, June 9th, 2010 at 9:32 am and is filed under Research and Studies, Writing for the Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.