Is advertiser faith in online video is waning or did it peaked in 2008? Not at all.

Last month, we wrote about how rich media and online video ad spending were supposed to be 2009’s strongest online marketing tools, especially in terms of spending and growth.

New numbers released by AccuStream iMedia Research and eMarketer this week suggest that spending on video will continue to grow, but not at the same rate as it did last year.

Does this mean that advertiser faith in video is waning or that it peaked in 2008? Not at all.

The original research for our blog—which was based on a more detailed feature about rich media in 2009 we wrote—already suggested that video spending wouldn’t increase this year, but would still remain robust.

We have definitely seen evidence at AVID Design of the demand for video. Just this week, our video production department completed two video projects, and there’s more on this horizon.

Video is still the format on which advertisers spend the most (after search and display ads). Also, video spending (along with other formats) is anticipated to rise again in 2010, presumably when the economy hopefully starts to rebound from the recession.

Derek Rudnak | Communications Specialist | AVID Design

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This entry was posted on Friday, February 6th, 2009 at 9:53 am and is filed under Industry Trends, Online Video / Rich Media, Research and Studies, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.