AVID #HCMKTG Week in Review: July 12–18, 2010
Each week, we review hundreds of news, blogs, studies and papers that relate to healthcare marketing communications, also known by its Twitter hashtag, #hcmktg. Here are some that you might have missed…
A thought-provoking article on its own, it relates quite well to our blog last week about hospital brand image vs. actual quality of care.
Take another look at our blog before reading this article—and keep it in mind as you are challenged with another notion: “Considering the trumpeting of the rankings, consumers—also known as would-be patients—might well wonder what difference such a list makes, or how seriously to take it.“
Hmm.
The article’s topic is simple enough to paraphrase: A household spoon can be a dangerous way to measure children’s medicine dosages. Yet, the simplicity of that powerful message makes it an ideal one to share on your Facebook page, Twitter, newsletter, etc.
This topic will continue to build momentum—online and in the halls and break rooms at hospitals—in the next couple weeks. What’s being said at your hospital? Has your CIO expressed any thoughts? This is a fantastic subject for him or her to use your blog as a platform to not only educate your patients and community, but your internal workforce as well. Stay tuned…
It’s always nice to see a client get recognition for continuing to embrace innovative healthcare-related marketing techniques.
Do you mention your physicians and staff members that attend or present at medical conferences? These are excellent PR opportunities for your hospital and staff.
Additionally, the themes and topics that are covered at these events also provide an invaluable resource for subjects that could be addressed in your hospital’s print and online publications.
Derek Rudnak | Communications Specialist |
AVID Design
AVID Design is a full-service healthcare marketing agency that builds progressive, cutting-edge healthcare Websites, rich media applications and physician videos.
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