AVID #HCMKTG Week in Review: July 19–25, 2010
Each week, we review hundreds of news, blogs, studies and papers that relate to healthcare marketing communications, also known by its Twitter hashtag, #hcmktg. Here are some that you might have missed…
Applause from the peanut gallery! Although we are primarily known for our Website design, SEO and PPC services, and online video productions, we are also full-scale marketing strategists. Creatively embracing technologies such as electronic billboards and mobile phones fully matches our philosophies about holistic, integrative marketing techniques.
Along with being a solid use of the classic “winter in summer” promotion theme, this article was noteworthy because it used PRLog for its distribution. PRLog is a free service for publishing news releases (including RSS), and it’s one of the easiest and fastest ways to build quality links to your Website, as well as to further the reach of your messages.
It may want to re-rethink that effort. Without giving them a little more time (and perhaps a deeper examination), it’s entirely possible that they are still engaging in outdated marketing strategies.
Although a new Website is intended to “appeal to younger audiences,” it seems to assume a “build it and they will come” strategy. The key will be how well it maintains efforts to not just “build up its presence on social networks,” but to truly engage with its networks.
The pending launch of Google Caffeine (which is the subject of our newsletter feature story next week) is largely going to reward hospital Websites that have a fully understand and engage in building links with social media, news distribution sites like PRLog, etc. If there’s anything to “rethink” right now, it’s that.
This article is perhaps a bit too complex to quickly summarize…but it’s a very profound contemplation of the challenges that hospitals and healthcare systems face with using mass media to inform its communities—sometimes at the risk of “scaremongering” those same audiences. Check it out.
Just in case you might qualify for a piece of that $400 million pie and weren’t aware of this new program…don’t forget who told you about it!
Derek Rudnak | Communications Specialist |
AVID Design
AVID Design is a full-service healthcare marketing agency that builds progressive, cutting-edge healthcare Websites, rich media applications and physician videos.
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