Twitter is a lightning-fast way to enjoy the benefits of Web 2.0.

There’s so much more to Twitter than just sharing a quick tweet about what you had for lunch!

Here’s a quick look at just some of the ways healthcare systems and hospitals can use Twitter in marketing and promoting their organization:

Following the Leaders

There’s no doubt that Web 2.0 technologies like Twitter are part of any smart and progressive healthcare marketing strategy, and leaders from all sectors can be found on Twitter. Get up-to-the-moment access to what they are thinking, reading and talking about (and with whom).

First Looks at New Marketing Techniques

For example, AVID Design’s Twitter page is updated several times an hour with exciting information that we either created or have found and want to share with others.

Join the Customer Conversation

Web 2.0 is legendary for the way it lets businesses not only discover what customers are saying and hearing, but it lets businesses join the dialogue.

Of course, joining in gives your company exposure, but it also helps you access valuable information so you can make decisions about other online and offline marketing strategies.

Answering Healthcare Questions

Web 2.0 users want information immediately. Although you may have an effective telephone or e-mail system that answers customers’ and patients’ questions relatively quickly, Twitter lets you answer questions in real time.

But perhaps more importantly—especially from a marketing standpoint—Twitter helps you discover questions from people that may not have known you could provide an answer. That translates into new customers and patients.

Breaking News

Distributing news and media releases will always be part of a solid marketing strategy, especially if written with relevant keywords and posted on your Website. Twitter is a fast and free way to announce a release and drive targeted traffic to your site.

140 More Hospital Uses for Twitter

Phil Baumann’s blog 140 Health Care Uses for Twitter may not entirely relate to marketing, but it offers a very complete and interesting list of usages for nearly any hospital departments.

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This entry was posted on Monday, March 23rd, 2009 at 8:52 am and is filed under Brand Monitoring, Social Media, Social Networking, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.