Our April eNewsletter feature story is about the challenges--and solutions--for today’s healthcare marketers.

Marketing in the best of economies is challenging.

But with reduced budgets, radically shifting expectations for staff and conflicting priorities with other internal departments, having an efficient, modern and integrated marketing strategy (especially for hospitals and healthcare systems) is becoming something that requires a Herculean effort to find and enjoy success.

• Money: It doesn’t take much to imagine how seriously the economy has affected budgets…but how are reduced budgets affecting priorities, and what are marketers doing to adjust? Read more…

• Staff: As digital and online media—and especially Web 2.0—continue to revolutionize how all people communicate, the need for traditional marketing skills such in public relations, print media and direct mail have evaporated. How is this affecting new media strategies…and what can be done? Read more…

• Support: Even with an unlimited budget, a staff full of cutting-edge employees and a flawless strategy, hospital marketing directors are likely to run into conflicts with other departments that are also busy with their own schedules, priorities and perhaps reduced budgets, too. What are some ways to respond to this? Read more…

Read the complete article in the April edition of the AVID Insight eNewsletter, and sign up for future editions!

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This entry was posted on Tuesday, April 21st, 2009 at 12:24 pm and is filed under Best Practices, Industry Trends, Marketing, Research and Studies, eNewsletter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.