What It Takes to be Number One in Page Rankings: A Triathlete’s Perspective

I recently completed my first triathlon. After four months of intense workout and diet routines—with visions of winning and all the glory that comes with it—I finished 568th out of nearly 1000 competitors.

There might not be any pain involved with getting your Website to the top of search engine page rankings, but like a triathlon, it requires traveling a road of discipline and dedication.

Much like a business dreams, hopes and wants their Website to be number one in search engine page rankings, I desired (and still do) to be number one in my competition. But like a race with thousands of competitors of all ages and fitness levels, your Website is one in thousands (if not millions) that also wants that prized position of being number one.

Reality and statistics dictate that not everybody can be number one…or in the top group of competitors—in anything. However, you can improve your standings or rankings, but only if you are willing to work for it. Much like training for a big event, it will take time, patience, dedication and endurance.

Many people have been led to believe that they can lose weight with a magic pill or procedure, much like many businesses think there is a quick and easy way to get to the top of a search engine. As we all know, if it is too good to be true it probably isn’t true.

So what are some of the things you can do to be number one or at least get to the front of the competition?

Diet

• Specify small number of keywords or keyword phrases for each page of your site.
• Track them on a daily or weekly basis to monitor results, positioning, etc.
• Use them within your metadata and content.

Exercise

• Size-up you competition.
• Review results and analytics daily.
• Make changes to strategy as needed.
• Follow the proper rules of the game.

Compete

• Monitor daily to maintain and improve position.
• Know your competition.
• Never quit. If you quit exercising or dieting, you just fall to the back again.

Does your hospital’s Website get desired page rankings? AVID Design offers free assessments for SEO, SEM and PPC.

Kris Cain | Creative and Marketing Manager | AVID Design

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This entry was posted on Friday, June 19th, 2009 at 9:47 am and is filed under Analytics and Metrics, SEO, Things 'n' Stuff, Writing for the Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.