Pie holds a special place in our hearts all year long, but if there was ever a month for pies to shine, it’s November. My husband and I are hosting Thanksgiving for the first time, and we’ve invited BOTH our families. Talk about pressure! I’ve been contemplating which pies I will make for the past three months. To a baker who married an Executive Chef, we think it is completely reasonable to practice on as many pies as possible. After all, apples aren’t going to cook themselves into a warm, buttery, flaky crust.
The question remains – which flavor of pies should I make? I find myself in this kind of problem often, while I’m writing SEO content, or choosing the holiday menu. Do I make the pie that I want to eat, the one that I think people want, or do I make the ones that people are actually looking for?
When it comes to your search engine optimization strategy, you must have the courage to create content that your audience is searching for on Google, Bing, or other search tool. In this sense, you must know who your customers are, what they’re searching for and write for those people. Quite often, people search for solutions to their problems. Are you prepared to provide that content?
Before you re-write the whole site, try testing the keywords with paid search first. If the keywords convert well in paid search, it has a good chance of working for SEO too. If it doesn’t work, don’t waste your time. SEO takes time to make an impact, so paid search is a great way to test ideas without the wait.
It’s also a good idea to know who your competitors are and what you’re up against. Pay Per Click reports can identify new competitors that you may have not even thought of as a competitor. How can you outperform the best, if you don’t know who the best is?
Whether you stick with the tried and true, or experiment with something new, grab a fork and dig in: it’s time for pie.
AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePoint, Web Design, SEO and PPC, Content Development and Assessment, Online Video, Analytics and Measurement, and more.
Abby Jordan | Digital Marketing Specialist | AVID DesignLeave a Comment