home banner

Categories


06
May 2015

AVID Design Attends Annual NACCDO/PAN Conference

AVID Design is thrilled to be participating in this year’s annual NACCDO/PAN Conference (National Association of Cancer Center Development Officers / Public Affairs Network), taking place May 5 – May 8, 2015, and hosted by the Yale Cancer Center at Yale University.

Throughout the week, AVID will be engaged in discussions with other creative and likeminded marketing, public affairs and development professionals. We’re excited at the opportunity to meet with and network amongst industry experts from around the country to constructively exchange ideas on a wide variety of topics. Some of these topics include industry best practices, innovative marketing strategies and methods, and creative, real-world solutions to the industry’s common pain points.

The event will feature seminar speakers during the course of the week who are also top-tier professionals from across a multitude of disciplines, such as media relations and marketers from some of the largest and most successful hospital systems, individual media relations and marketing firms, philanthropists and health writers from prominent publications.

AVID Design developed the NACCDO/PAN mobile app, available to download for Android and iPhone users. The app includes the conference’s agenda along with descriptions of the events and a short bio of each guest speaker. The app also offers a survey for you to provide feedback on each event to help improve the experience for next year.

AVID will be covering the event on Facebook, Twitter (@AVIDDesign) and LinkedIn using the official hashtag, #NACCDOPAN. Be on the lookout for some very interesting, informative and entertaining updates!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

website | twitter | facebook | linkedIn

Leave a Comment

 

05
May 2015

Google’s Latest Update: Mobile-Friendly Pages, Now More Heavily Promoted

Google recently rolled out another algorithm update that is essential to recognize if mobile-users happen to represent a significant portion of your audience… And if you’re in the healthcare industry, that likely means you.

In the search engine results, Google’s algorithm is now favoring web pages that are more “mobile-friendly.” The guidelines for this particular initiative do not leave much room for interpretation as Google plainly states the criteria that needs to be met to be considered mobile-friendly.

The algorithm now more heavily promotes and boosts the rankings for pages that are either hosted on a separate mobile URL (m.example.com) or have responsive web design capability. The update also detects that tap targets are appropriately positioned, as page elements like these are believed to offer the most enjoyable search experience for users on mobile devices.

Furthermore, pages that require excessive horizontal scrolling, tapping and/or zooming in order to adequately read text run the risk of decreasing in the organic rankings. Additionally, pages with video and other media that doesn’t play because of mobile-compatibility issues will also be penalized.

Take note that this update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Utilizing a platform that allows you to keep pace with the changes in technology is critical in protecting your SEO value on any device. For each of AVID‘s clients’ sites, we tested and made any adjustments needed; we then provided recommendations for clients with older sites that may not have met the criteria. For a good place to start, a member of AVID Design’s marketing team can walk you through the Mobile-Friendly Test.

Keep in mind, however, that Google still uses many factors to determine a page’s rank, and a page can rank well even though it’s not considered to be mobile-friendly. Above all, high-quality content is the underlying constant when it comes to increasing rank. Remember that these initiatives are a part of Google’s effort to promote high-quality and relevant results to provide a seamless and enjoyable user experience.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

website | twitter | facebook | linkedIn

Leave a Comment

 

14
Feb 2014

Web Optimization: A Valentine’s Tale from Your Friends at AVID

My boyfriend and I, like the rest of Atlanta, enjoyed a few work-from-home days this week through the snow storm (It turns out “Icelanta 2” wasn’t nearly as “biblical” as the weather predicted, but did keep us inside for a few days). Our kitchen table looked like a war-zone…my side of the table was filled with first drafts and client notes, his side with case files & notebooks. There were pens everywhere.

About halfway through the second day in our new “home office” he suddenly looked over his laptop at me, almost panicked.

“I…I don’t have anything planned for Thanksgiving.”

“Well,” I replied, “You’ve got a few months to think about it.”

Of course, he meant Valentine’s Day but the word switcheroo struck with me. Valentine’s Day really is very similar to Thanksgiving. We think about love in all its forms, and are thankful for those people and things around us who make life a little more pleasurable…or a little easier.

Today, one of those things was my nice office at AVID headquarters where I can stretch my legs under the entirety of my desk without hitting someone else’s feet. The other was the fresh list of new web pages on my desk, just waiting to be written.

What things do you love that make your life easier? Do you need help to make your online tasks more manageable? Whether you are stuck with writing, can’t get a handle on programming, or would just like a little facelift to refresh your website’s look, we can set you up with the perfect solution. We can even take your site mobile. Our team is full of people who love to do all the things that make your online life easier. 

Binary Valentine's Day Card

we love programming so much that even our valentine’s cards are in binary

 If you aren’t sure where to start, ask us for a free consultation or SEO assessment. It’s like giving you the answers to the test; or like someone letting my boyfriend know that I like peach colored roses and there are some on sale at the flower shop just down the street (ahem). 

We promise, no matter if you call today on Valentine’s Day or wait until Thanksgiving, you’ll fall in love with AVID. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Whitney Stuart | Web Content Manager | AVID Design

Leave a Comment

 

14
Jun 2013

Proactive or Reactive Intranet?

One of the most important tools that a hospital or healthcare organization can utilize is a proactive or strategically focused intranet. A proactive intranet is not just a virtual file cabinet, but a sophisticated content management system that promotes transparency, security, and collaboration. Note here that I said “proactive intranet.” This is an important distinction, because a reactive intranet can do your organization more harm than good. When your intranet has become difficult to manage due of a lack of organization, governance, or ownership, it’s becomes all you can do to just keep the intranet limping along, and that’s not a good solution for anyone.

Here are a few ways to tell whether your intranet is a successful communication tool and content management system, or if you have a ”Wild Frontier” on your hands.

Signs of a successful or proactive intranet:

  1. High user adoption. Does everyone use your intranet because it’s the most efficient way to communicate with their team and/or get the information they need? Great job!  Creating a true value proposition is the best way to increase and maintain user adoption.
  2. Transparent governance plan. Does everyone understand the role they play in the Intranet and have access to the areas they need… and only the areas they need? If so, you are well on your way to a successfully governed Intranet.  Defining your governance strategy early and communicating it to your users will ensure people feel empowered while controlling access to sensitive information.
  3. Elegant organization/navigation solution. Is your Intranet provide a well-organized navigation that makes it easy for employees to find critical documents and information, by department? This means you have probably created a content & information architecture that you can understand, and you have based the structure of your site on that architecture from day one. Remember that an intranet’s primary functions are publishing important content for your staff and encouraging them to communicate among their teams. If they can’t find what they need, they’ll resort to other methods and eliminate the benefits of having an online repository for documentation and team communication platform.
  4. Branded, consistent design. Does your Intranet design the brand and mission of the organization? Creating an intranet that represents your organization creates a sense of unity, and having a consistent design allows you to make sure that there is access to all of your important tools. If you want your teams to have the opportunity to customize their subsites or departments (which is a good thing: no one wants to see the exact same logos and colors everywhere every day, and what does it matter if the maternity ward’s page is pink?), establish some guidelines to make sure that customization doesn’t take away from the utility of the site.
  5. Easy-to-use functionality. Do your employees have access to interactive tools and forms? An interactive intranet that makes it easy and efficient to work with your content and tools will increase its usage and improve communications throughout your organization.

Signs of a reactive or hot mess intranet:

  1. Low user adoption/participation. The first thing to look at with your intranet is how many employees and staff are actually using it. If most of your staff tries to work around the intranet, or worse, if you have staff members who don’t even know about it, then it’s time to start looking at how things have gone wrong.
  2. Lack of governance/poor governance. Do you have permissions and security issues whenever a new user is added to the intranet? If you have to create highly specific custom permissions for each user or each department, page, or document on your CMS, you’ve got a problem. We wrote a great SharePoint article in AVID Insight a while back that describes best practices for healthcare organization intranet governance.
  3. Complicated or poorly planned site organization. If you have to go fifteen folders deep to reach the document you are looking for, or if you have only one obscure link to your department, or if it’s just easier to search the site than follow navigation, it’s probably time to take a look at your content architecture and see where things could be improved.
  4. Inconsistent design. Does your intranet look like seven websites that are being held together by spare code and hope? While giving individual departments design control is a great way to encourage user adoption, if you give each department total control you might find that this could complicate navigation and can cause the intranet to be a bit difficult to use, and even more difficult to train people on.
  5. Non-intuitive functionality. Just because the intranet isn’t public-facing doesn’t mean that functionality shouldn’t be the top priority. If the site is difficult to use or manage, then users are unlikely to use it, and all that important content that you so diligently post will be rendered useless. Users will find a way around it, even if it means going without the information that they need.

Remember, the best way to increase user adoption for your intranet is creating a value proposition and then providing the training necessary to allow your employees to access what they need.

Does your organization have a great intranet or do you face some intranet challenges?

Be on the lookout for our next edition of AVID Insight, in which we will discuss intranet from the perspectives of development, design, and content.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Keir Bradshaw | Director of Web Development | AVID Design

Leave a Comment