Although I have a few phobias, like my alarming fear of heights and flying in airplanes, Friggatriskaidekaphobia (fear of Friday the 13th) is not one of them. We all hear about myths and superstitions associated with this particular date, so with that day being today, I thought I’d compile a short list of myths relating to hospital Website design, SEO and the like.
Happy Friday the 13th from Jason Voorhees and AVID Design.
Since a list of 13 myths would be more apropos for this date, I thought I’d spare the folks out there who too suffer from phobias, like triskaidekaphobia (fear of the number 13).
1.) Website Design – A hospital (or any) Website redesign will solve all my Web problems.
Many hospital marketers believe that a redesign is simply the “cure” for solving any and all Website problems because a fresh design is all that is needed. This is untrue. These same people don’t take into consideration that the strategy that goes into a redesign can sometimes be as important, if not more important, than the actual design itself.
2.) Content— If users are going to be guided to my hospital’s Website to read up on procedures and services offered, then posting every bit of information I have online is the only way to go.
First things first…users don’t read on the Web, they simply scan, so it’s best to write relevant, bite-sized chunks of optimized copy that are easier to read (e.g. bulleted lists). Secondly, content is not just written text, it is also images, videos, etc. And don’t be fooled about trying to fit all information on one page, it is okay to have a few pages as long as the copy is relevant and includes at least one call-to-action and effective anchor text to navigate through the pages.
3.) Social Media and Web 2.0 – If I build a Facebook fan page for my hospital or I start a hospital CEO blog, it will accumulate numerous fans and page hits overnight.
This doesn’t happen overnight, it takes time and effort to cultivate an audience, and a good social media and Web 2.0 strategy should be put into place before embarking on this trip.
4.) Website Design – I have to do my hospital’s Website redesign all at once.
Truth be told, redesigns take an extended period of time to fully complete, so it’s best to break down the redesign process into phases where each phase allows you to concentrate in a particular area, like focusing one phase on your hospital’s specialties and content and another phase on examining rich media. Also, change is received better with your employees and users when made in increments rather than all at once.
5.) Search Engine Optimization—Once you optimize your hosptial’s Website, then you are good to go and should be ranking well in the major search engines from here on out.
SEO is an ongoing process and is never finished (much like that of your hospital Website). What your hospital ranks today for pediatric cancer quite possibly not be the same three months from now. It’s best to have a professional (like AVID Design) provide you with an SEO assessment (that’s FREE) of your hospital’s Website to get the ball rolling on developing a proper search engine marketing (SEM) campaign.
Lisa M. Federico | Content Specialist | AVID Design
Don’t let your hospital’s Website fall under a spell of bad luck, make sure your hospital Website design and optimized content doesn’t suck! Call AVID Design today to speak with our hospital marketing strategy consultants to get you on the right path(without that black cat crossing it) toward achieving your online marketing goals.
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