If you’re anything like me, you like a good cup of coffee – mine is decaf from Starbucks (people think my energy comes from caffeine, but it’s really from my roots in NYC!). I have my very own season favorites from Peppermint Mocha in the winter, Caramel Macchiato in the spring, and Iced Mocha Chip Frappuccino in the summer. No, I am not a spokesperson for Starbucks, but the reason I bring this up is because I recently read an article that the famous coffee house will soon add alcoholic beverages to their menu. Apparently they want to boost their revenue and have decided to expand beyond their traditional coffee & desert offerings, but hopefully they made this decision based on customer feedback. This got me thinking. So what does all this have to do with AVID Design? Because we consider our clients partners, we listen to issues, develop solutions and revise menus based on needs and feedback.
So for all our partners & partners to be out there, are you ready to change your menu? Of course, your patients & their families are interested in finding out what your cafeteria is serving for breakfast, lunch and dinner, but I am not talking about that menu! I am talking about your navigation menu.
Hospitals may all have a primary goal in mind – to provide expert care and improved outcomes for their patients. While this goal may be universal across healthcare organizations, how to get patients and prospective patients interested and engaged happens in very different ways. Making it easy and convenient for your web audiences to navigate through information and services, finding what they are looking for, is most important – and smart navigation is a perfect route for improved user experiences. We all know that in order to increase conversions, we must be aware of what each audience wants to see and how they want to see it. There are many intelligent and innovative ways to create these positive online experiences with effective usability.
At AVID Design we see opportunities for innovation for every stage and facet of the web development process. We provide web based tools that will allow your organization to maximize efficiencies for varied audiences who utilize your websites. We do this by ensuring that navigation is intuitive and integrated functionality is simple and uncomplicated to use.
Are you ready to expand your menu? Give us a call; we would love to hear what’s on your plate!
AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePoint, Web design, SEO and PPC content development and assessment, online video and rich media, analytics and measurement, content management systems and more.
Stephanie Imberman | Account Executive | AVID Design
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