Change Happens…and can be good!
The night owl in me became a fan over the years of NBC’s The Tonight Show. As you might know, the show is the longest running current entertainment program in the U.S. – and has the record for longest serving hosts – Johnny Carson followed by Jay Leno. The legacy of Carson, not to mention living up to the ratings of Jay Leno, will not be easy to follow. For people under the age of 25, Johnny Carson himself is remembered less and less, but the brand The Tonight Show remains strong with all audiences. We can’t forget that Carson truly defined the brand by creating a template that actually works for all late night shows – and obviously set a strong and lasting foundation for The Tonight Show specifically.
Recently, the sixth host, Jimmy Fallon, has taken over. Sure, Fallon is young, enthusiastic and will have popular guests, but there’s much more competition out there now; there is a late night show for every taste. Fallon definitely has challenges ahead of him, but he has already made a name for himself from his previous show Late Night with Jimmy Fallon. In interviews, Fallon mentioned that he will not change who he is, but is just moving his show to NYC.
You’re probably wondering why I am talking about this, and what this has to do with your hospital or marketing department. Change Happens…and can be good! You might want to ask yourself a few questions: How many years has your “brand” been around? Who is your competition? Do you show off your most popular areas – your service lines of excellence? We all know that hospitals and healthcare systems face more challenges than ever before, and change in the industry is happening at a rapid pace. But, the hardest part has already been done for you. You have been handed a legacy. Your “brand” has been created by colleagues before you. Your hospital or healthcare system may have the most popular docs and enthusiastic staff and you can certainly handle the competition with the right strategy. AVID Design can help you add to your strengths by helping to determine what you’re missing or where you could use some help. Whether it’s a more robust CMS, some expertise with SharePoint, SEO consulting, Content Writing or Design, let us be your host!! Don’t change who you are, just move it to AVID Design!
AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePoint, Web design, SEO and PPC content development and assessment, online video and rich media, analytics and measurement, content management systems and more.
Stephanie Imberman | Account Executive | AVID Design
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