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15
Sep 2010

NFL Football and Hospital Digital Signage: Versatility and Flexibility

Last week, I read an eye-opening blog about how stadiums that host NFL games use digital signage. Of course, healthcare and hospital digital signage systems have their own unique functions and usages, but as anybody with an interest in innovation would likely agree, one of the keys to finding innovative digital signage solutions is to leverage ideas from other arenas (no pun intended).

50 yard line of football field, digital signage and hospitals

The NFL is a master of marketing and branding…digital signage is but one of the ways that you can study the NFL for improving your hospital’s marketing and branding.

One example that stood out was how the New Meadowlands Stadium—which is the shared home of the New York Football Giants and the New York Jets—uses digital signage to create custom content for each team…or more specifically, for each brand.

From changing the general color scheme throughout the stadium (blue for the Giants, green for the Jets) to information throughout the concourses to the “digital ribbons” that line the seating decks, a few button clicks instantly turn a 82,000-seat stadium in a highly customized marketing, branding and communications experience.

When you think about the various locations and utilities throughout your hospital—room to room, wing to wing, floor to floor, building to building—digital signage is one of the best ways to deliver precise yet dynamic information, all from the convenience of a computer.

Furthermore, the ability to generate and distribute this type of content requires remarkably little tech savvy or training. In fact, the software for our CaptivCast™ digital signage system for hospitals is specifically designed as a turnkey solution for hospital communication administrators to use.

So, if you are a football fan—or a sports fan of any kind—watch for how stadiums use digital signage the next time you watch a game, either on TV or in person. It won’t be hard to immediately start imagining how a series of LCD or plasma TVs throughout your hospital can be used in a winning fashion to promote or share your messages!


Derek Rudnak | Communications Specialist | AVID Design

 

Contact CaptivCast today for a free demonstration of our hospital digital signage system!

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20
Aug 2010

Hospital Hurricane Preparedness and Digital Signage

It’s August, which means we are now entering the thick of hurricane season (which officially runs June 1–November 30). But regardless of when a hurricane can strike—or any other type of natural disaster, such as an earthquake or tornado—one thing is certain: your hospital will immediately become the center of the universe for your community.

The eye of a hurricane.

Having a digital signage system in your hospital will ultimately prove to be a critical part of your emergency preparedness.

Of course, most will come to you in need of medical attention. But many others will come for other reasons. Along with those that are at your hospital because their friends and family have been admitted for medical care, you will also have a noticeable surge in emergency responder personnel, as well as others that simply are there for shelter and provisions.

Cleanup, Aisle 7!

How are you prepared to manage this sudden population that is scared, stressed, confused and in desperate need of information?

Sure, you can use your hospital’s intercom or a PA system, but really…are you running a hospital or a supermarket? Although blasting a verbal message with low-fidelity is certainly one way to inform people, it’s definitely not the only—and certainly not the best way.

Might I suggest digital signage for your hospital?

Elsewhere in this blog, we’ve touted the unique advantages that digital signage offers for internal marketing and branding opportunities. However, in emergency and disaster situations, hospital digital signage is also unrivaled for its ability to quickly, accurately and uniformly share your own directions, instructions and information, as well as the same from television broadcast and the Internet.

Of course, a digital signage system can also be used during non-disaster periods. But considering that very few hospitals exist in areas that are exempt from natural disasters—not to mention non-natural disasters such as terrorist attacks—sooner or later, having a digital signage system in your hospital will ultimately prove to a critical part of your emergency preparedness.


Derek Rudnak | Communications Specialist | AVID Design

AVID Design offers a unique digital signage solution for hospitals, CaptivCast™. Contact us today to learn more about an effective and affordable digital signage solution for hospitals and healthcare systems!

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19
May 2010

Where to Put Digital Signage Screens in Your Hospital?

It’s a good question, isn’t it?

Think about it: Imagine that you just purchased a digital signage system for your hospital. Let’s even take this a step further and presume that you bought, say, 10 media players. You now obviously need to get up to 10 screens, which leads to two questions:

If your digital signage screen size placement is about as random as throwing darts at the wall, take a moment to think about the value of using smaller or larger screen and resolution configurations.

• What size screens do you need?

• Where do those screens go?

Believe it or not, answers to those questions are relative to each other, starting with the most important question about where the screens go. Here’s why.

Virtually every digital signage vendor (including our digital signage solution, CaptivCast™) will tell you all of the exciting places that you can place a digital signage screen. Since we specialize in healthcare and hospitals, our suggestions and solutions are geared towards related locations such as hospital lobbies, waiting rooms, physician and nurse break areas, etc.

Depending on the information that you want to provide to whom—as well as where those recipients are expected to see and hear your message—you can then start analyzing the size of the screens you’ll need.

Last year, wirespring.com published a very compelling blog that featured very specific data about the best placements for a screen, based on the distance of the viewer from the screen, the angle from which they’d view the screen, and of course, the size and resolution of the screen.

To paraphrase their research, the most important thing to achieve is for people to be able to read the screen—which means that on-screen text needs to be at least two-inches tall.

Naturally, this means that if your screen is in a small space, you don’t need a massive screen…but you will definitely want to consider higher resolution.

On the other hand, if you are projecting information to people in a large space, then a large screen will be important, but resolution won’t be as important. Think of the difference between watching a TV in your home vs. watching a big screen in a stadium or arena.

Of course, there are even more geometric assessments to be considered, but the point is that as much careful thought should be given to digital signage screen placement as is given to content and playlist planning. If you are considering a digital signage system, be sure to do your research or to get advice from a qualified consultant.


Derek Rudnak | Communications Specialist | AVID Design

 

AVID Design is a leader in hospital communication content and strategy. With our CaptivCast™ digital signage system that is specially designed for hospitals, we can help you find the perfect balance of content and technology. Click here for an online demonstration or contact us for a free consultation!

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12
May 2010

How to Buy a Digital Signage System for Your Hospital

What would you put in your digital signage shopping bag?

Quickly: If you had to buy a digital signage system for your hospital at this very moment, how would you do it? What would you get? From whom? Why?

Of course, one of your first questions will likely be “What does it cost?” Although a fair question, it’s not one that most digital signage vendors can answer without having more information from you. That’s because digital signage systems (such as our CaptivCast™ digital signage solution) are available in custom configurations.

Customization can come in two forms:

• Scalability: The number of screens and media players you use

• Purchasing options: Leased or outright purchase

But regardless of how big your digital signage system is or how you choose to acquire it, you will also need to consider how you’d use it. For instance, would it be to communicate with visitors? Or perhaps you’d use it for internal communications with doctors, nurses and other staff?

Of course, you can use your system for any combination of the two (as well as other applications). Not only will this influence the size of your system, but it will also influence the features you’ll need to ensure that the system can accommodate. Would you need your system to create or handle:

• Graphics and still images

• Video and multimedia

• Internet feeds

• RSS

This is also where you’ll need to consider the system’s software capabilities, ease of use, customer support and more.

Most simply, buying a digital signage system can be a highly rewarding experience if you do your homework and have a solid understanding of what truly makes the best digital signage system for your hospital.

Our CaptivCast™ digital signage system is built expressly for hospitals and healthcare systems. Contact us today for an estimate or visit our Website for a free online demo.


Derek Rudnak | Communications Specialist | AVID Design

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30
Apr 2010

Top Dayparting Tips for Hospital Digital Signage

Dayparting content for hospital digital signage systems is interesting because it’s a study of contrasts. Although digital signage for hospitals and healthcare systems reflects the leading edge of tech-related hospital marketing, dayparting is one of the oldest mass media strategies.

What time is the best time for displaying content on your hospital’s digital signage screens?

What time is the best time for displaying content on your hospital’s digital signage screens?

What is Dayparting?

Most simply, dayparting is targeting content and messages for a specific audience at specific times in the day.

For instance, when you think of Saturday mornings, what do you think of? Little kids watching cartoons, right? And what kinds of TV ads are most common on Saturday mornings? Toys, games, sugary cereals, etc., right?

Now think of Saturday night. You are now probably thinking about a very different audience, programming and ads, huh?

Digital Signage Dayparting at Hospitals

Now think about your hospital and all of the different people that come and go at different times. Take this a step further and think about where you have (or could have) digital signage screens.

How can you best take advantage of these unique audiences? Here are some tips:

•  Identify the shifts. What are the key periods of time where you notice marked differences between audiences? Morning? Lunch? Night? Weekdays? Weekends?

• Identify your audiences. Who looks at your messages? Patients? Staff? Vendors or other visitors?

• Analyze your existing media and content. What types of media and content get the most attention? Announcements? Slideshows? Videos? Real-time news and “tickers”?

Charting Your Dayparting

Where are the intersections between audience, schedules and content? Finding these points are where you are most likely going to have the effective dayparting schedules and content.

One of the most effective ways to experiment with plotting schedules is to use colored index cards and a tackboard, just like they do in network television.

Create a grid of your screens on the Y-axis and your optimal time shifts on the X-axis. Are there any cells that are particularly dominated by an audience? If so, what content might be most appealing or relevant?

That’s the basics of dayparting. Like planning network television, a successful schedule requiring lots of experimenting and analysis, as well as excellent content. Good luck!


Derek Rudnak  | Communications Specialist | AVID Design

 

AVID Design’s CaptivCast™ digital signage system was expressly designed for hospitals and healthcare systems. Get a free online demo and see how easy it is to use digital signage!

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