Last week, I read an eye-opening blog about how stadiums that host NFL games use digital signage. Of course, healthcare and hospital digital signage systems have their own unique functions and usages, but as anybody with an interest in innovation would likely agree, one of the keys to finding innovative digital signage solutions is to leverage ideas from other arenas (no pun intended).
One example that stood out was how the New Meadowlands Stadium—which is the shared home of the New York Football Giants and the New York Jets—uses digital signage to create custom content for each team…or more specifically, for each brand.
From changing the general color scheme throughout the stadium (blue for the Giants, green for the Jets) to information throughout the concourses to the “digital ribbons” that line the seating decks, a few button clicks instantly turn a 82,000-seat stadium in a highly customized marketing, branding and communications experience.
When you think about the various locations and utilities throughout your hospital—room to room, wing to wing, floor to floor, building to building—digital signage is one of the best ways to deliver precise yet dynamic information, all from the convenience of a computer.
Furthermore, the ability to generate and distribute this type of content requires remarkably little tech savvy or training. In fact, the software for our CaptivCast™ digital signage system for hospitals is specifically designed as a turnkey solution for hospital communication administrators to use.
So, if you are a football fan—or a sports fan of any kind—watch for how stadiums use digital signage the next time you watch a game, either on TV or in person. It won’t be hard to immediately start imagining how a series of LCD or plasma TVs throughout your hospital can be used in a winning fashion to promote or share your messages!
Derek Rudnak | Communications Specialist | AVID Design
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