AVID Design is looking forward to attending this year’s Georgia Hospital Association’s (GHA), Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) Annual Conference, June 22-24, at the Ritz Carlton Lodge, Reynolds Plantation in Greensboro, Georgia.

While we won’t be presenting like we did at last year’s conference, we will have a vendor booth.

So, if you are attending the conference, stop by our booth and say hi to AVID Design Executive Officer Tom Brand.

See you there!

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That’s right! AVID Design will be co-sponsoring, presenting and (because of our close relationship with the Forum for Healthcare Strategists) offering a discounted registration fee ($100!), to the Sixteenth National Summit on Healthcare Marketing Strategies (formerly the Customer Based Marketing Strategies Forum).

Sixteenth National Summit on Healthcare Marketing Strategies. March 27-29 in Orlando.

Set to take place in the magical city of Orlando, Florida, the three-day conference will be held March 27-29, at The Ritz-Carlton Orlando, Grande Lakes.

If you are a healthcare provider you may be able to take advantage of a $100 discount from the application registration fee. All you need to do is register online at www.healthcarestrategy.com and include “AVID discount” in the questions/comments section on your registration form.

Make sure while in attendance to check out AVID Design Director of Web Development Andy Darnell as he presents “Integrating Content and Applications: Creating a Better Online User Experience” with Bayhealth Medical Center VP of Marketing and Communications Pam Marecki.

Also, don’t forget to stop by the AVID Design booth AND the CaptivCast™ booth, where you can pick up some knowledge on the digital signage solution designed exclusively for hospitals and healthcare systems and watch product demos.

For more detailed information on the conference, check this out!

See ya there!

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The deadline for entries to the 11th Annual eHealthcare Leadership Awards is June 30…is your hospital’s Website design, strategy and content worthy of recognition?

If so, good luck! In which divisions and categories are you competing?

If not, maybe it’s time to think about what it would take to be a legitimate candidate for an award. After all, there are a lot of categories in which to compete: design, Web 2.0 (rich media and social networking), healthcare content, employee recruitment and several others.

Or perhaps you aren’t sure how your Website stacks up—which raises some interesting questions. For instance, what criteria do you use to judge your hospital’s Web content? Web analytics? Conversion rates? ROI? User feedback? Internal reviews? Rate of success with award entries?

If you have any questions or doubts, let us know. We will gladly review your hospital’s social media, SEO, PPC, and virtually any other type of Web content (including video).

Of course, we’d like for you to use us to improve or create your content, but the process of even doing a hospital Website SEO assessment is always an educational experience for us because it forces us to continue to refine our techniques, perspectives and philosophies for truly effective online hospital content.

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To get the 20 percent discount, click on the button and enter the code VIPAVIDDESIGN on the registration page.

Are you thinking about attending BlogWell Atlanta on November 10? If so, you can get a 20 percent discount on the registration fee if you register through AVID Design!

To get the 20 percent discount, click on the button on the right and enter the code VIPAVIDDESIGN on the registration page.

As event sponsors, we are able to extend the discount to our blog readers. Coincidentally, we were asked to become a sponsor because of our involvement and active use of—you guessed it—social media!

Presented by GasPedal and the Social Media Business Council, BlogWell Atlanta will explore eight case studies on the best social media programs at large corporations.

But despite its scope, BlogWell Atlanta will surely benefit hospital and healthcare system marketers—as well as non-medical small businesses—that either are currently using social media or are considering it.

The event promises to share what big companies have learned about:

• Practical, how-to advice on creating great content
• Getting Management buy-in
• Educating employees
• Keeping lawyers and regulators happy
• Simple and ethical disclosure
• Engaging fans

If You Can’t Attend…

…you can still keep up with updates and other chatter on Twitter. Follow BlogWell Atlanta with the #blogwell hashtag.

And while you are at, if you aren’t already, now is an ideal time to start following AVID Design on Twitter!

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We are very proud to announce the dual-session Social Media Healthcare Workshops that we’ll be presenting here at AVID Design with Greystone.net!

Workshop 101 (Tuesday, September 15) will be tailored for beginners and novices, while Workshop 201 (Tuesday, October 6) will be geared for marketers that are experienced with social media.

Both sessions will explore social media’s distinctive capabilities for marketing, as well as identifying, monitoring and managing situations that all hospitals can face, including catastrophic emergencies, disease outbreaks and public relations crises, among others.

Depending on the session, topics will include varying levels of depth (ranging from introductory to advanced), including:

• Best Practices for Healthcare Social Media Content Creation and Management

• Definitions and Classifications of Social Media Websites, Applications and Platforms

• Hospital-Focused Governance and Organizational Obstacles

• Integrated Social Media Strategies for Healthcare Marketing and Public Relations

• The Evolution of Online Healthcare Marketing

• Tools and Tips for Monitoring What is Being Said About Your Hospital

The Social Media Healthcare Workshops are only $200 per session, or $300 for both sessions. Spaces are limited and expected to fill up fast, so sign-up as soon as possible!

Does your hospital have a trusted and reliable partner to build, manage and plan your online marketing strategies? AVID Design offers free assessments for Websites, content, strategy and more.

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