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06
May 2015

AVID Design Attends Annual NACCDO/PAN Conference

AVID Design is thrilled to be participating in this year’s annual NACCDO/PAN Conference (National Association of Cancer Center Development Officers / Public Affairs Network), taking place May 5 – May 8, 2015, and hosted by the Yale Cancer Center at Yale University.

Throughout the week, AVID will be engaged in discussions with other creative and likeminded marketing, public affairs and development professionals. We’re excited at the opportunity to meet with and network amongst industry experts from around the country to constructively exchange ideas on a wide variety of topics. Some of these topics include industry best practices, innovative marketing strategies and methods, and creative, real-world solutions to the industry’s common pain points.

The event will feature seminar speakers during the course of the week who are also top-tier professionals from across a multitude of disciplines, such as media relations and marketers from some of the largest and most successful hospital systems, individual media relations and marketing firms, philanthropists and health writers from prominent publications.

AVID Design developed the NACCDO/PAN mobile app, available to download for Android and iPhone users. The app includes the conference’s agenda along with descriptions of the events and a short bio of each guest speaker. The app also offers a survey for you to provide feedback on each event to help improve the experience for next year.

AVID will be covering the event on Facebook, Twitter (@AVIDDesign) and LinkedIn using the official hashtag, #NACCDOPAN. Be on the lookout for some very interesting, informative and entertaining updates!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

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24
Feb 2014

Transforming Healthcare through IT at HIMSS 2014

Account Executive Stephanie Imberman and I are at the HIMSS 2014 conference in Orlando all this week. This is our first time as an exhibitor at HIMSS and we’re excited to get started and had a great time getting set up and ready to go. 

Account executive Stephanie Imberman at HIMSS 2014

Stephanie ready to talk Sharepoint and make connections

The HIMSS slogan is “Transforming Healthcare Through IT”, which our AVID team loved! We’re excited to talk about our award-winning SharePoint solutions and IT strategy.

Keep an eye out for updates, and keep up with us during the conference to hear about the great health IT conversations we have while we’re here. Make sure to follow @AVIDDesign on Twitter  and don’t forget to tag #HIMSS14

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design 

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22
Nov 2013

5 Things I Learned at CHPRMS

This week, Tom and I attended the Carolinas Healthcare Public Relations & Marketing Society Conference in beautiful Asheville, NC. As a native New Yorker accustomed to the city and fast-paced business environments, it’s nice to visit the mountains and breathe fresh air! This year, the conference was held at the Grove Park Inn, which was truly lovely. I never wanted to leave.

The setting for 2013 CHPRMS conference

The Mountains of Asheville provided a beautiful backdrop for conference (image credit: CHPRMS)

 

The conference provided a fresh perspective on healthcare marketing. There were productive conversations throughout, but here are my five favorite takeaways from the CHPRMS conference:

1-      Techfast: The Breakfast of Marketing Champions– This was a great way to kick off the day, as well as learn how to experience the world of smartphone multitasking. Along with my oatmeal, apps are now a part of my morning routine. If you aren’t familiar with these apps, I highly recommend them:

  • Feedly
  • Flip Board
  • Expensify
  • Keyring
  • If this and that (IFTTT)

2-      Be in the Now – Curiosity may have killed the cat, but without embracing fear and adapting to change, we lose chances at success. The healthcare industry is fortunate to be a constant source of innovation. With healthcare marketing, we must be curious and encourage new ideas. When an opportunity comes up to market your organization, rather than say “yes, but…” think in terms of “yes, and…”. What can you add?

3-      Timing is (almost) everything – What time of year is the best time to launch a new website? Which day is best to put out press releases? Should you tweet in the morning or afternoon? Be sure your efforts are seen and heard by the people who need to hear it most. Ask a marketing expert when is the best time to launch your campaigns for a higher chance at visibility?

4-      Non-conventional physician engagement – Yes, patients are more likely to visit a physician whom they have engaged with online. However as healthcare marketers, we understand the challenges of encouraging physicians to participate in marketing efforts.

Acclimate your physicians to a strong online presence by finding a non-conventional way to attract physicians and patients. Things like an “ask a doc” live-tweet session, healthy tips feed, or even an introductory video on your website are all great first steps to online engagement.

5-      Keep Your Eyes on the Prize – Whether you are part of the clinical or supporting staff of a healthcare organization, it’s important to remember the goal: the health of your patients! Whenever you begin a campaign or find an obstacle in the project, remind yourself that changing the lives of your patients should be your ultimate goal. 

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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11
Nov 2013

HCIC 2013 was a Great Success!

Last week, the leadership team from AVID Design traveled to New Orleans for the Healthcare Internet Conference (HCIC), presented by Greystone.net. This year was my tenth conference– I feel like I say this every year, but this was truly the best conference yet.

We always look forward to HCIC as great place to re-connect with colleagues within the healthcare industry, spend some time with our clients, and meet many new faces as we talked through this year’s theme – the expanding digital footprint. Everything was really spot-on at this year’s conference and we came back really energized for the upcoming year. The sessions were particularly strong this year; I really enjoyed hearing the presentations and participating in the great dialogues between the presenters and engaged audiences. The speakers did a great job and showed real expertise in their areas, including interesting case studies to demonstrate best practices.

We really enjoyed the conversations about internet trends, and we were able to discuss some innovative ideas and opportunities to better engage online audiences. We gave out more Starbucks cards than ever before – sounds like we’ll need a cup or two of Starbucks coffee so we can keep up with the energy of the conference!

It was fun to wrap up the conference seeing AVID’s video at the eHealthcare award luncheon. We were glad to showcase how far healthcare internet marketing has come in the past 17 years, but even more excited to go even further in the next years. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Dean Richardson | Vice President of Business Development | AVID Design

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31
Jul 2009

I Heart Ice Cream and Supporting Children’s Healthcare

We at AVID Design know healthcare Website design.

$1 or more per Blizzard sold on August 13 will benefit Children’s Miracle Network Hospitals.

$1 or more per Blizzard sold on August 13 will benefit Children’s Miracle Network Hospitals.

We know healthcare and hospital marketing strategy. We know how to optimize content for the Web. We know the nuances and barriers that hospitals and healthcare organizations have when producing content for the Web. We know social media strategy that could be implemented in hospitals. We know how to pull a fantastic sound bite out of a physician for a physician video. We know how little time and resources the marketing departments have at these hospitals and healthcare systems.

We also know something about ice cream, as anybody that has ever attended one of our workshops can attest. And on August 13, these worlds will collide.

Miracle Treat Day, August 13

Dairy Queen’s annual Miracle Treat Day is coming up quickly. $1 or more per Blizzard sold will benefit Children’s Miracle Network Hospitals.

We’ll certainly be there! However, if you can’t make it, the Miracle Treat Day Website has links where you can make pledges and donations to the CMNH.


Andy Darnell | Director of Web Development | AVID Design

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