Google recently rolled out another algorithm update that is essential to recognize if mobile-users happen to represent a significant portion of your audience… And if you’re in the healthcare industry, that likely means you.
In the search engine results, Google’s algorithm is now favoring web pages that are more “mobile-friendly.” The guidelines for this particular initiative do not leave much room for interpretation as Google plainly states the criteria that needs to be met to be considered mobile-friendly.
The algorithm now more heavily promotes and boosts the rankings for pages that are either hosted on a separate mobile URL (m.example.com) or have responsive web design capability. The update also detects that tap targets are appropriately positioned, as page elements like these are believed to offer the most enjoyable search experience for users on mobile devices.
Furthermore, pages that require excessive horizontal scrolling, tapping and/or zooming in order to adequately read text run the risk of decreasing in the organic rankings. Additionally, pages with video and other media that doesn’t play because of mobile-compatibility issues will also be penalized.
Take note that this update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Utilizing a platform that allows you to keep pace with the changes in technology is critical in protecting your SEO value on any device. For each of AVID‘s clients’ sites, we tested and made any adjustments needed; we then provided recommendations for clients with older sites that may not have met the criteria. For a good place to start, a member of AVID Design’s marketing team can walk you through the Mobile-Friendly Test.
Keep in mind, however, that Google still uses many factors to determine a page’s rank, and a page can rank well even though it’s not considered to be mobile-friendly. Above all, high-quality content is the underlying constant when it comes to increasing rank. Remember that these initiatives are a part of Google’s effort to promote high-quality and relevant results to provide a seamless and enjoyable user experience.
AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePoint, Web Design, SEO and PPC, Content Development and Assessment, Online Video, Analytics and Measurement, and more.
Justin Small | Digital Marketing Specialist | AVID DesignLeave a Comment