By now, developing a mobile site for your hospital is something you’ve probably considered, if you haven’t already started developing one.

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If you’ve looked at the trends and growth of visitors coming from a mobile device to your main site, most likely you’ve seen a steady increase.

In our next edition of AVID Insight, we’ll be discussing how to start-up your first mobile site, focusing on the following:

• Goals for your mobile site – start small and provide users with basic information that they are looking for, then expand later.

• Building a mobile site – deploy your mobile site on your existing CMS or basic HTML.

• DOs and DON’Ts for content planning – simple tips to follow for mobile content usability and optimization.

Check your inbox soon for our ALL mobile edition of AVID Insight. If you are not a subscriber yet…what are you waiting for?! Sign up today!

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In the May edition of AVID Insight we discussed the green phase of the typical hospital Website life cycle and shared examples of how to ultimately maximize your time in that phase when things are going smoothly and as planned.

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Following the green phase is the yellow phase (which we discussed in the June edition) where caution flags go up and new, unplanned initiatives arise, forcing you to apply temporary band-aids to your site.

This month, we conclude our hospital Website life cycle series with the final stage—the red phase, emphasizing the most common way to get out of the red phase, a complete Web redesign.

This month’s feature story will discuss the following:

• What the red phase means

• Signs to recognize prior to entering the red phase

• How to get out of the red phase with a redesign (including: forming a strategic plan and re-evaluating your site)

Read the full story in the July edition of AVID Insight, which hits inboxes very soon! Don’t miss out!

Make sure you sign-up to receive our monthly eNewsletter, AVID Insight. And don’t forget to revisit some of our past eNewsletter feature stories including the Typical Hospital Website Life Cycle series and Hospital Intranet series.

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In May’s edition of AVID Insight we examined the “Top 5 Ways to Maximize the Green for Your Hospital’s Web site.” Continuing down the typical Web site life cycle path, this month we’re focusing on the yellow phase.

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We’ll be discussing four major areas of the yellow phase, including:

• What the yellow phase is

• What causes the yellow phase

• How to avoid the yellow phase

• What the yellow phase can lead to

In addition to taking a closer look at these topics, we’ll also be taking a brief examination on how MCGHealth in Augusta, Georgia, is currently dealing with the yellow phase.

The June edition of AVID Insight hits inboxes very soon. This has been quite a popular e-Newsletter feature series, so don’t miss out! Sign up today to be a subscriber!

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Last month’s AVID Insight e-newsletter feature story introduced our audience to the typical hospital Web site life cycle process.

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This month we aim to tackle the “Green Phase” of the life cycle, with emphasis on creating a solid foundation to maximize your hospital’s strategy and goals in order to lengthen the green.

Learn about these five key areas we recommend in order to maximize the green:

• Having a sound strategy and tactical implementation plan

• Expandable content architecture and Web platform technology

• Consistent actionable analytics

• Becoming a Web leader for your organization

• Web governance policies and dispersed authorship

Our May edition of AVID Insight hits inboxes later this week, so be on the lookout. Or, if you are not a subscriber to our monthly e-newsletter, sign up today and get all the latest and greatest information on healthcare marketing advice, trends, seminars and more.

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Remember the crazy survey lady from the hilarious cartoon hit of the 90s, Animaniacs?

Yesterday I spent nearly 15 minutes completing a survey for Adobe. It was all about their creative products. I admit, the only reason that I took the time to do it was because I have a glimmer of hope that I could win a giveaway that they were offering. By the time I was done with it (because it didn’t tell me to set aside 15 minutes when I started) I felt like Adobe should just out right PAY for the information that I was giving back.

But the other reason I filled it out was because I knew that we were about to send out our own survey to the masses… and I figured that I could glean some survey creation wisdom from the good folks at Adobe. My takeaway = Make the survey short and simple.

In our last AVID Insight newsletter we hinted that the January feature story was going to be all about Hospital Intranets and Employee Communication. We’ve had many conversations with our clients in recent days/months about this topic. It also seemed to be a topic that many were talking about at the 14th Annual Healthcare Internet Conference.  As we’ve been preparing for next month’s feature, we decided that it would be interesting to reach out to you, our healthcare marketing followers, for your input into the discussion.

I promise you that it won’t take 15 minutes to complete.

I can’t offer you a prize pack for your participation, but I can offer you the assurance that your answers will be kept anonymous (we’ve seen some of your intranets.)

So… Would you like to take our hospital intranet survey?

While you’re at it, if you’re not signed up for the AVID Insight eNewsletter, now is a great time to do so.

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