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05
May 2015

Google’s Latest Update: Mobile-Friendly Pages, Now More Heavily Promoted

Google recently rolled out another algorithm update that is essential to recognize if mobile-users happen to represent a significant portion of your audience… And if you’re in the healthcare industry, that likely means you.

In the search engine results, Google’s algorithm is now favoring web pages that are more “mobile-friendly.” The guidelines for this particular initiative do not leave much room for interpretation as Google plainly states the criteria that needs to be met to be considered mobile-friendly.

The algorithm now more heavily promotes and boosts the rankings for pages that are either hosted on a separate mobile URL (m.example.com) or have responsive web design capability. The update also detects that tap targets are appropriately positioned, as page elements like these are believed to offer the most enjoyable search experience for users on mobile devices.

Furthermore, pages that require excessive horizontal scrolling, tapping and/or zooming in order to adequately read text run the risk of decreasing in the organic rankings. Additionally, pages with video and other media that doesn’t play because of mobile-compatibility issues will also be penalized.

Take note that this update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Utilizing a platform that allows you to keep pace with the changes in technology is critical in protecting your SEO value on any device. For each of AVID‘s clients’ sites, we tested and made any adjustments needed; we then provided recommendations for clients with older sites that may not have met the criteria. For a good place to start, a member of AVID Design’s marketing team can walk you through the Mobile-Friendly Test.

Keep in mind, however, that Google still uses many factors to determine a page’s rank, and a page can rank well even though it’s not considered to be mobile-friendly. Above all, high-quality content is the underlying constant when it comes to increasing rank. Remember that these initiatives are a part of Google’s effort to promote high-quality and relevant results to provide a seamless and enjoyable user experience.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

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23
Feb 2015

Happy Home Away From Home

A fridge stocked full of caffeinated soda

AVID Design Project Fuel

One especially important thing that keeps us all going at AVID Design is our endless availability of caffeine – either coffee, cokes or tea. We ran out last week and our development team was especially concerned about staying focused on two big upcoming launches (stay tuned for our web launch blogs!). So, our fearless leader, Tom Brand, came to the rescue.

He went to the store for us when he was out and about finalizing plans for our cool new work space addition – an open collaborative space just for our development folks (stayed tuned #2 for blogs/pictures when they move to their cool new space!).

Just wanted to take the time to say thanks to our great AVID team – for keeping us busy with great client work, keeping us refreshed with caffeinated beverages and keeping us happy with a great work environment – with space to grow!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more.

Meredith Rose | Vice President, Digital Marketing | AVID Design

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05
Apr 2013

AVID Insight Spring 2013: Mobile Edition

Is your organization considering a mobile site? There are a lot of decisions that have to be made throughout the entire process. This quarter’s AVID Insight, our regular eNewsletter, which you can subscribe to here, investigates many of the big questions and challenges that healthcare organizations face when it comes to creating a mobile site.

Mobile Content – Strategic Navigation

Figuring out how to prioritize your content for mobile can be difficult. This article discusses how to use analytics to make your decisions.

Mobile Expectations

This article discusses the increasing popularity of mobile usage across every industry and how it’s having an impact on healthcare web marketing.

Dedicated vs. Adaptive/Responsive Design

It’s important to pay attention to industry trends, but it’s even more important to make sure that every decision you make, including how you go about design your mobile site, is the best one for your particular organization.

What is the Best Mobile Approach for your Hospital?

If your organization is considering a mobile site, you need to make the decision, based on your site traffic and analytics, how you should develop your mobile site to be tailored to your specific market.

Please subscribe to AVID Insight and our blog, and let us know what you think!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Dani Robinson Holland | Content and SEO Specialist | AVID Design

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12
Aug 2011

Coming Up in AVID Insight – A Brief Guide: Getting Started With Your First Hospital Mobile Site

By now, developing a mobile site for your hospital is something you’ve probably considered, if you haven’t already started developing one.

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If you’ve looked at the trends and growth of visitors coming from a mobile device to your main site, most likely you’ve seen a steady increase.

In our next edition of AVID Insight, we’ll be discussing how to start-up your first mobile site, focusing on the following:

Goals for your mobile site – start small and provide users with basic information that they are looking for, then expand later.

Building a mobile site – deploy your mobile site on your existing CMS or basic HTML.

DOs and DON’Ts for content planning – simple tips to follow for mobile content usability and optimization.

Check your inbox soon for our ALL mobile edition of AVID Insight. If you are not a subscriber yet…what are you waiting for?! Sign up today!


Lisa M. Rickard | Web Content Specialist/Writer/Editor | AVID Design

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06
Jul 2011

July Edition of AVID Insight…Coming Soon

In the May edition of AVID Insight we discussed the green phase of the typical hospital Website life cycle and shared examples of how to ultimately maximize your time in that phase when things are going smoothly and as planned.

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Following the green phase is the yellow phase (which we discussed in the June edition) where caution flags go up and new, unplanned initiatives arise, forcing you to apply temporary band-aids to your site.

This month, we conclude our hospital Website life cycle series with the final stage—the red phase, emphasizing the most common way to get out of the red phase, a complete Web redesign.

This month’s feature story will discuss the following:

• What the red phase means

• Signs to recognize prior to entering the red phase

• How to get out of the red phase with a redesign (including: forming a strategic plan and re-evaluating your site)

Read the full story in the July edition of AVID Insight, which hits inboxes very soon! Don’t miss out!

Make sure you sign-up to receive our monthly eNewsletter, AVID Insight. And don’t forget to revisit some of our past eNewsletter feature stories including the Typical Hospital Website Life Cycle series and Hospital Intranet series.


Lisa M. Rickard | Web Content Specialist/Writer/Editor | AVID Design

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