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18
Apr 2016

AVID Design at NACCDO-PAMN

Thank you to our great friends at NACCDO-PAMN  for a wonderful conference in Pasadena! It is alwaysNACCDO-PAMN Conference a pleasure to re-connect with our development, public affairs and marketing colleagues! We were so pleased to once again provide the conference app so attendees could easily find what they needed and where they needed to be for conference activities.

As we get back to our day-to-day schedules, we look forward to continuing the conversations on digital marketing strategies to better communicate with a variety of online users within this cancer-focused segment. We so appreciate being part of such an important group, making a difference every day, and wish all our friends continued success until we meet again in Louisville!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management SystemsSharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more.

Meredith Rose | Vice President, Digital Marketing | AVID Design

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06
May 2015

AVID Design Attends Annual NACCDO/PAN Conference

AVID Design is thrilled to be participating in this year’s annual NACCDO/PAN Conference (National Association of Cancer Center Development Officers / Public Affairs Network), taking place May 5 – May 8, 2015, and hosted by the Yale Cancer Center at Yale University.

Throughout the week, AVID will be engaged in discussions with other creative and likeminded marketing, public affairs and development professionals. We’re excited at the opportunity to meet with and network amongst industry experts from around the country to constructively exchange ideas on a wide variety of topics. Some of these topics include industry best practices, innovative marketing strategies and methods, and creative, real-world solutions to the industry’s common pain points.

The event will feature seminar speakers during the course of the week who are also top-tier professionals from across a multitude of disciplines, such as media relations and marketers from some of the largest and most successful hospital systems, individual media relations and marketing firms, philanthropists and health writers from prominent publications.

AVID Design developed the NACCDO/PAN mobile app, available to download for Android and iPhone users. The app includes the conference’s agenda along with descriptions of the events and a short bio of each guest speaker. The app also offers a survey for you to provide feedback on each event to help improve the experience for next year.

AVID will be covering the event on Facebook, Twitter (@AVIDDesign) and LinkedIn using the official hashtag, #NACCDOPAN. Be on the lookout for some very interesting, informative and entertaining updates!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

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11
Jun 2014

GHA Meeting App for Easy Access to Info

As summer nears and schedules fill up with outdoor activities, people in the healthcare industry get revved up for another reason: summer time is the best time to combine work, educational courses, and leisure at summer conferences.

Every year, the Georgia Hospital Association (GHA) offers meeting opportunities at some of the best retreats in Georgia for their colleagues across the state. They bring in some of the industry’s most note-worthy speakers to share some of the leading and most relevant issues in healthcare.  GHA conferences are known for their valuable networking opportunities, coupled with strong training and advocacy components.

AVID Design doesn’t miss an opportunity to participate so we were happy to partner with GHA to build an app that would allow easy access to schedules, attendees, sponsors and materials.

The GHA Meetings app incorporates easy navigation, quick access functionality, and features password protected access to all conference information.

To easily access the GHA Meetings information for this week’s conference, you can either:

1) Access it through the iTunes store by downloading the app, which can be found by typing in “GHA Meetings” and then accessing it directly from your iPhone.

OR

2) Access it through any Android or other device (tablet, laptop, PC, etc.) by typing in www.GHAMeetings.org into your web browser.

Once you type in your conference password at the top, you will have immediate access to everything you need for the upcoming GHA conference. The app’s quick and easy functionality allows you to stay on top of meetings you want to attend, while making sure you don’t miss any of the robust networking events that this conference has to offer. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design

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24
Feb 2014

Transforming Healthcare through IT at HIMSS 2014

Account Executive Stephanie Imberman and I are at the HIMSS 2014 conference in Orlando all this week. This is our first time as an exhibitor at HIMSS and we’re excited to get started and had a great time getting set up and ready to go. 

Account executive Stephanie Imberman at HIMSS 2014

Stephanie ready to talk Sharepoint and make connections

The HIMSS slogan is “Transforming Healthcare Through IT”, which our AVID team loved! We’re excited to talk about our award-winning SharePoint solutions and IT strategy.

Keep an eye out for updates, and keep up with us during the conference to hear about the great health IT conversations we have while we’re here. Make sure to follow @AVIDDesign on Twitter  and don’t forget to tag #HIMSS14

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design 

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22
Nov 2013

5 Things I Learned at CHPRMS

This week, Tom and I attended the Carolinas Healthcare Public Relations & Marketing Society Conference in beautiful Asheville, NC. As a native New Yorker accustomed to the city and fast-paced business environments, it’s nice to visit the mountains and breathe fresh air! This year, the conference was held at the Grove Park Inn, which was truly lovely. I never wanted to leave.

The setting for 2013 CHPRMS conference

The Mountains of Asheville provided a beautiful backdrop for conference (image credit: CHPRMS)

 

The conference provided a fresh perspective on healthcare marketing. There were productive conversations throughout, but here are my five favorite takeaways from the CHPRMS conference:

1-      Techfast: The Breakfast of Marketing Champions– This was a great way to kick off the day, as well as learn how to experience the world of smartphone multitasking. Along with my oatmeal, apps are now a part of my morning routine. If you aren’t familiar with these apps, I highly recommend them:

  • Feedly
  • Flip Board
  • Expensify
  • Keyring
  • If this and that (IFTTT)

2-      Be in the Now – Curiosity may have killed the cat, but without embracing fear and adapting to change, we lose chances at success. The healthcare industry is fortunate to be a constant source of innovation. With healthcare marketing, we must be curious and encourage new ideas. When an opportunity comes up to market your organization, rather than say “yes, but…” think in terms of “yes, and…”. What can you add?

3-      Timing is (almost) everything – What time of year is the best time to launch a new website? Which day is best to put out press releases? Should you tweet in the morning or afternoon? Be sure your efforts are seen and heard by the people who need to hear it most. Ask a marketing expert when is the best time to launch your campaigns for a higher chance at visibility?

4-      Non-conventional physician engagement – Yes, patients are more likely to visit a physician whom they have engaged with online. However as healthcare marketers, we understand the challenges of encouraging physicians to participate in marketing efforts.

Acclimate your physicians to a strong online presence by finding a non-conventional way to attract physicians and patients. Things like an “ask a doc” live-tweet session, healthy tips feed, or even an introductory video on your website are all great first steps to online engagement.

5-      Keep Your Eyes on the Prize – Whether you are part of the clinical or supporting staff of a healthcare organization, it’s important to remember the goal: the health of your patients! Whenever you begin a campaign or find an obstacle in the project, remind yourself that changing the lives of your patients should be your ultimate goal. 

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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