I’m sitting at the Healthcare Marketing Strategies Summit in Orlando over the past few days and watching the tweets that have been posted about it through the various attendees. If you don’t know, you can follow the discussion through the use of hashtags. This event has a hashtag of #HMSS2011.Most folks probably use a twitter client such as Tweetdeck or Hootsuite. Have you heard of Twubs though?

Twubs.com = Hashtags made useful. From their Web site:

1. Twubs are Twitter groups built around content aggregated from #hashtags.
2. You can view the full social landscape of a Twub with tools such as our Live Tweet Feed which pulls in external images, videos and links, and our Tweetups & Events Scheduler.
3. You can Start searching for your favorite topics now and take full advantage of these and many more useful Twub features to connect and share with people of similar interests.
4. You’ll see quickly who are the top contributors so that you know who to listen to and who you may want to invite to a tweet up

So you may want to figure out a strategy for using Hashtags in your organization events and create an official Twubs page/group. This would be a great way to aggregate content during and after an event. You could use it at press conferences, Classes/Events, Foundation events, patient educational events… the list could go on and on.

Andy Darnell | Director of Web Development | AVID Design

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I was able to speak at the 16th annual Healthcare Maketing Strategies Summit in Orlando today. Since we didn’t get the final presentation slides finished until after the deadline for inclusion on the conference Web site and flash drive, I decided that I could post the PDF here.

Pam and I enjoyed presenting this and had some really good follow up questions. There was good interest in the videos that have been produced at Bayhealth and how we were able to get the physicians involved in the process. There was some discussion about intranets, which I didn’t expect, but it is so true that if you are integrating your public facing Web site, you should make sure to include strategy about integrating your intranet also. Your internal staff and employees are so valuable in the community that they can be your front line when educating the public about your public Web site.

Integrating Content and Applications: Creating a Better Online User Experience PDF Download

Andy Darnell | Director of Web Development | AVID Design

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That’s right! AVID Design will be co-sponsoring, presenting and (because of our close relationship with the Forum for Healthcare Strategists) offering a discounted registration fee ($100!), to the Sixteenth National Summit on Healthcare Marketing Strategies (formerly the Customer Based Marketing Strategies Forum).

Sixteenth National Summit on Healthcare Marketing Strategies. March 27-29 in Orlando.

Set to take place in the magical city of Orlando, Florida, the three-day conference will be held March 27-29, at The Ritz-Carlton Orlando, Grande Lakes.

If you are a healthcare provider you may be able to take advantage of a $100 discount from the application registration fee. All you need to do is register online at www.healthcarestrategy.com and include “AVID discount” in the questions/comments section on your registration form.

Make sure while in attendance to check out AVID Design Director of Web Development Andy Darnell as he presents “Integrating Content and Applications: Creating a Better Online User Experience” with Bayhealth Medical Center VP of Marketing and Communications Pam Marecki.

Also, don’t forget to stop by the AVID Design booth AND the CaptivCast™ booth, where you can pick up some knowledge on the digital signage solution designed exclusively for hospitals and healthcare systems and watch product demos.

For more detailed information on the conference, check this out!

See ya there!

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With the 14^th Annual Healthcare Internet Conference right around the corner (November 15-17 in Fabulous Las Vegas, Nevada…at Caesars Palace), we thought it’d be a great time to plug the conference (and our presentation) and get some insider info from one of this year’s presenters, AVID Design’s Executive Director Tom Brand.

Don't forget to visit AVID Design's booth at the 14th Annual Healthcare Internet Conference, November 15-17, 2010.

Brand will be co-presenting alongside MCGHealth Director of Marketing and Planning Kim Marlatt on Tuesday, November 16^th from 10 a.m. to 11 a.m. on a strategy development session entitled, “Interactively Selling Your Brand from the Inside Out.”

“As hospital marketers know, the Website is a huge resource for information and transactions, but oftentimes many hospital staff members outside of the marketing department are unaware of what’s available on their own hospital’s Website.  This is a huge missed opportunity for using your own staff as a conduit to drive patients and visitors to the tools and resources available,” said Brand.

Be sure to stop by the AVID Design booth and say hi to the AVID Design crew, and pick up all the fun stuff we have available to you—and your hospital (like our FREE SEO Assessment form).

See you there!

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To get the 20 percent discount, click on the button and enter the code VIPAVIDDESIGN on the registration page.

Are you thinking about attending BlogWell Atlanta on November 10? If so, you can get a 20 percent discount on the registration fee if you register through AVID Design!

To get the 20 percent discount, click on the button on the right and enter the code VIPAVIDDESIGN on the registration page.

As event sponsors, we are able to extend the discount to our blog readers. Coincidentally, we were asked to become a sponsor because of our involvement and active use of—you guessed it—social media!

Presented by GasPedal and the Social Media Business Council, BlogWell Atlanta will explore eight case studies on the best social media programs at large corporations.

But despite its scope, BlogWell Atlanta will surely benefit hospital and healthcare system marketers—as well as non-medical small businesses—that either are currently using social media or are considering it.

The event promises to share what big companies have learned about:

• Practical, how-to advice on creating great content
• Getting Management buy-in
• Educating employees
• Keeping lawyers and regulators happy
• Simple and ethical disclosure
• Engaging fans

If You Can’t Attend…

…you can still keep up with updates and other chatter on Twitter. Follow BlogWell Atlanta with the #blogwell hashtag.

And while you are at, if you aren’t already, now is an ideal time to start following AVID Design on Twitter!

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