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08
Aug 2014

Content Celebrations

Today is Whitney’s birthday – AVID’s Manager of Content Services – so we had a lunch celebration with ‘cue and giant cookies! We are also celebrating several new clients and interesting projects for our content services – service line content development, SEO focus, PPC campaigns, Google My Business verification for healthcare locations, and on and on! If you’d like to hear about some of the interesting work we’re doing at AVID Design, join us and GRHealth for the HCIC Back Stage Pass on August 20th from 1-2 EDT: Pulling Together Complex Internal Needs – Lessons Learned – Academic Medical Center Case Study. Hope you will join the conversation and case study review. 

Whitney's birthday cookie

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Meredith Rose | Director of Content Services | AVID Design

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11
Jun 2014

GHA Meeting App for Easy Access to Info

As summer nears and schedules fill up with outdoor activities, people in the healthcare industry get revved up for another reason: summer time is the best time to combine work, educational courses, and leisure at summer conferences.

Every year, the Georgia Hospital Association (GHA) offers meeting opportunities at some of the best retreats in Georgia for their colleagues across the state. They bring in some of the industry’s most note-worthy speakers to share some of the leading and most relevant issues in healthcare.  GHA conferences are known for their valuable networking opportunities, coupled with strong training and advocacy components.

AVID Design doesn’t miss an opportunity to participate so we were happy to partner with GHA to build an app that would allow easy access to schedules, attendees, sponsors and materials.

The GHA Meetings app incorporates easy navigation, quick access functionality, and features password protected access to all conference information.

To easily access the GHA Meetings information for this week’s conference, you can either:

1) Access it through the iTunes store by downloading the app, which can be found by typing in “GHA Meetings” and then accessing it directly from your iPhone.

OR

2) Access it through any Android or other device (tablet, laptop, PC, etc.) by typing in www.GHAMeetings.org into your web browser.

Once you type in your conference password at the top, you will have immediate access to everything you need for the upcoming GHA conference. The app’s quick and easy functionality allows you to stay on top of meetings you want to attend, while making sure you don’t miss any of the robust networking events that this conference has to offer. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design

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22
Nov 2013

5 Things I Learned at CHPRMS

This week, Tom and I attended the Carolinas Healthcare Public Relations & Marketing Society Conference in beautiful Asheville, NC. As a native New Yorker accustomed to the city and fast-paced business environments, it’s nice to visit the mountains and breathe fresh air! This year, the conference was held at the Grove Park Inn, which was truly lovely. I never wanted to leave.

The setting for 2013 CHPRMS conference

The Mountains of Asheville provided a beautiful backdrop for conference (image credit: CHPRMS)

 

The conference provided a fresh perspective on healthcare marketing. There were productive conversations throughout, but here are my five favorite takeaways from the CHPRMS conference:

1-      Techfast: The Breakfast of Marketing Champions– This was a great way to kick off the day, as well as learn how to experience the world of smartphone multitasking. Along with my oatmeal, apps are now a part of my morning routine. If you aren’t familiar with these apps, I highly recommend them:

  • Feedly
  • Flip Board
  • Expensify
  • Keyring
  • If this and that (IFTTT)

2-      Be in the Now – Curiosity may have killed the cat, but without embracing fear and adapting to change, we lose chances at success. The healthcare industry is fortunate to be a constant source of innovation. With healthcare marketing, we must be curious and encourage new ideas. When an opportunity comes up to market your organization, rather than say “yes, but…” think in terms of “yes, and…”. What can you add?

3-      Timing is (almost) everything – What time of year is the best time to launch a new website? Which day is best to put out press releases? Should you tweet in the morning or afternoon? Be sure your efforts are seen and heard by the people who need to hear it most. Ask a marketing expert when is the best time to launch your campaigns for a higher chance at visibility?

4-      Non-conventional physician engagement – Yes, patients are more likely to visit a physician whom they have engaged with online. However as healthcare marketers, we understand the challenges of encouraging physicians to participate in marketing efforts.

Acclimate your physicians to a strong online presence by finding a non-conventional way to attract physicians and patients. Things like an “ask a doc” live-tweet session, healthy tips feed, or even an introductory video on your website are all great first steps to online engagement.

5-      Keep Your Eyes on the Prize – Whether you are part of the clinical or supporting staff of a healthcare organization, it’s important to remember the goal: the health of your patients! Whenever you begin a campaign or find an obstacle in the project, remind yourself that changing the lives of your patients should be your ultimate goal. 

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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11
Nov 2013

HCIC 2013 was a Great Success!

Last week, the leadership team from AVID Design traveled to New Orleans for the Healthcare Internet Conference (HCIC), presented by Greystone.net. This year was my tenth conference– I feel like I say this every year, but this was truly the best conference yet.

We always look forward to HCIC as great place to re-connect with colleagues within the healthcare industry, spend some time with our clients, and meet many new faces as we talked through this year’s theme – the expanding digital footprint. Everything was really spot-on at this year’s conference and we came back really energized for the upcoming year. The sessions were particularly strong this year; I really enjoyed hearing the presentations and participating in the great dialogues between the presenters and engaged audiences. The speakers did a great job and showed real expertise in their areas, including interesting case studies to demonstrate best practices.

We really enjoyed the conversations about internet trends, and we were able to discuss some innovative ideas and opportunities to better engage online audiences. We gave out more Starbucks cards than ever before – sounds like we’ll need a cup or two of Starbucks coffee so we can keep up with the energy of the conference!

It was fun to wrap up the conference seeing AVID’s video at the eHealthcare award luncheon. We were glad to showcase how far healthcare internet marketing has come in the past 17 years, but even more excited to go even further in the next years. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Dean Richardson | Vice President of Business Development | AVID Design

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01
Nov 2013

Avid on Tour: HCIC 2013

Halloween is officially behind us, fall is here and that can only mean one thing: it’s time for the 17th annual Healthcare Internet Conference (HCIC)!

We always look forward to HCIC. There is consistently insightful information and we look forward to topics of interest on the expanding digital footprint. It’s always a great opportunity to talk about trends and innovation with healthcare marketing and communications. We always come away from this conference inspired and excited to continue making a difference for our clients.

If you’re planning to be at HCIC this year, be sure and stop by booth 55/56 and say hi! We’re always glad to reconnect with our healthcare colleagues and we’ll be handing out Starbucks gift cards. While we all love a good discussion on healthcare strategy, we know it’s a more engaging discussion with a little extra caffeine!

Again this year, our very own Keir Bradshaw, Director of Web Development, will be a featured speaker at HCIC! Keir and Val Lopez, Corporate Director of Digital Marketing at Baptist Health South Florida will present on Sharepoint Dynamics – Powerhouse Solutions for External Audiences on Monday, November 4th at 4:00 pm.

If you won’t be in New Orleans at this year’s conference, keep up with all the fun by following @AVIDdesign on Twitter or check out the #HCIC2013 thread. 

AVID's Booth Banner

Come find us at HCIC in booth 55/56- just look for the new giant AVID banner!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Whitney Stuart  | Web Content Manager | AVID Design

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