Earlier this month, we published two Reed Smith polls: one about what marketing techniques hospitals will use in 2009, and another about what social media platforms for hospitals are most recommended.
Although the results were mostly as expected, they did reveal some compelling notions.
Poll #1: Marketing Techniques
Collectively, 79 percent of the respondents are actively using or looking to integrate some level of Web 2.0 into their marketing strategy.
That didn’t come as a complete surprise since many of our clients also have expressed similar intentions, but also because this was a Twitter-based poll…which means that voters were potentially skewed towards Web 2.0 since they are already Twitter users and are aware of its possibilities.
However, it was the 17 percent that said, “I would like to try SM, but hospital leaders said no” that was most fascinating. This is for two reasons:
• Add them to the 79 percent that are going to do some type of social media marketing, and that totals an impressive 96 percent of voters that want to use social media.
• Other than economic concepts like diminished marginal utility, social media platforms are usually free to use, so money isn’t a factor for leaders discouraging their use. What might be their reasons? Cast your vote on our new poll!
Poll #2: Recommended Social Media Platforms
Almost half of the voters (48 percent) recommended blogs. As we wrote previously, we fully agree that blogs should be a priority for social media.
Although the equal and popular support (14 percent each) for microblogs and social networks wasn’t a surprise, it wasn’t expected that more (19 percent) would recommend video.
Video certainly has significant benefits on a Website, but compared to microblogging and social networks—at least in the “if you have to choose just one” context of this poll—it simply doesn’t offer the efficiency, frequency, affordability and perhaps most importantly, the social component that make the others so unique.
As always, your opinions and feedback are encouraged!
Derek Rudnak | Communications Specialist | AVID Design