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06
May 2015

AVID Design Attends Annual NACCDO/PAN Conference

AVID Design is thrilled to be participating in this year’s annual NACCDO/PAN Conference (National Association of Cancer Center Development Officers / Public Affairs Network), taking place May 5 – May 8, 2015, and hosted by the Yale Cancer Center at Yale University.

Throughout the week, AVID will be engaged in discussions with other creative and likeminded marketing, public affairs and development professionals. We’re excited at the opportunity to meet with and network amongst industry experts from around the country to constructively exchange ideas on a wide variety of topics. Some of these topics include industry best practices, innovative marketing strategies and methods, and creative, real-world solutions to the industry’s common pain points.

The event will feature seminar speakers during the course of the week who are also top-tier professionals from across a multitude of disciplines, such as media relations and marketers from some of the largest and most successful hospital systems, individual media relations and marketing firms, philanthropists and health writers from prominent publications.

AVID Design developed the NACCDO/PAN mobile app, available to download for Android and iPhone users. The app includes the conference’s agenda along with descriptions of the events and a short bio of each guest speaker. The app also offers a survey for you to provide feedback on each event to help improve the experience for next year.

AVID will be covering the event on Facebook, Twitter (@AVIDDesign) and LinkedIn using the official hashtag, #NACCDOPAN. Be on the lookout for some very interesting, informative and entertaining updates!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Content Management Systems, SharePointWeb DesignSEO and PPC, Content Development and AssessmentOnline VideoAnalytics and Measurementand more. 

Justin Small | Digital Marketing Specialist | AVID Design

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08
Aug 2014

New Friends in Mayberry

Dean and I just spent a few days in Mayberry – Mt. Airy, NC – with our new friends at Northern Hospital of Surry County. We had terrific and collaborative meetings, great food and a nice break from Atlanta traffic – our commute was only 4 minutes!

We love to see hospital leadership that has embraced the ability to bring advanced healthcare services and innovative technology to community-based settings so the patients served don’t have to leave for expert clinical care. We look forward to helping the marketing team tell their story and integrate online functionality so all audiences can better understand the capabilities of their specialty care.

While we were there, we enjoyed the beautiful mountain setting and some outstanding food. If you are ever close by, don’t miss Snappy Lunch, Chase and Charli and Trio at the Emporium – best vegetable plate ever! Dean especially enjoyed the fun Mayberry memorabilia and we look forward to getting back to Mayberry soon!

 Dean Richardson, VP of Business Development

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Meredith Rose | Director of Content Services | AVID Design

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21
Mar 2014

What’s on the Menu?

If you’re anything like me, you like a good cup of coffee – mine is decaf from Starbucks (people think my energy comes from caffeine, but it’s really from my roots in NYC!). I have my very own season favorites from Peppermint Mocha in the winter, Caramel Macchiato in the spring, and Iced Mocha Chip Frappuccino in the summer.  No, I am not a spokesperson for Starbucks, but the reason I bring this up is because I recently read an article that the famous coffee house will soon add alcoholic beverages to their menu.  Apparently they want to boost their revenue and have decided to expand beyond their traditional coffee & desert offerings, but hopefully they made this decision based on customer feedback.  This got me thinking. So what does all this have to do with AVID Design? Because we consider our clients partners, we listen to issues, develop solutions and revise menus based on needs and feedback.

So for all our partners & partners to be out there, are you ready to change your menu?  Of course, your patients & their families are interested in finding out what your cafeteria is serving for breakfast, lunch and dinner, but I am not talking about that menu!  I am talking about your navigation menu. 

Hospitals may all have a primary goal in mind – to provide expert care and improved outcomes for their patients.  While this goal may be universal across healthcare organizations, how to get patients and prospective patients interested and engaged happens in very different ways.  Making it easy and convenient for your web audiences to navigate through information and services, finding what they are looking for, is most important – and smart navigation is a perfect route for improved user experiences. We all know that in order to increase conversions, we must be aware of what each audience wants to see and how they want to see it. There are many intelligent and innovative ways to create these positive online experiences with effective usability.   

At AVID Design we see opportunities for innovation for every stage and facet of the web development process.  We provide web based tools that will allow your organization to maximize efficiencies for varied audiences who utilize your websites.  We do this by ensuring that navigation is intuitive and integrated functionality is simple and uncomplicated to use. 

Are you ready to expand your menu?  Give us a call; we would love to hear what’s on your plate! 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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02
Jan 2014

The Holidays Are Over, So Now What?

Returns are made, the un-decorating begins and the vacation time off from work comes to an end.  Some people begin to feel a big let- down.   For me, I consider it one of the most exciting times of the year! A time where we can collect our thoughts and think about what we can accomplish and the goals we can attain for the New Year ahead.  Create a “prescription” for success, not another list of resolutions! 

Whether your Marketing/PR team is comprised of 5 people or 50, sit down together and share your ideas, your visions.  One of the biggest challenges to group productivity is that people achieve things in different ways.  The top reason why I love working at AVID Design is that it is a team environment.  It’s a workplace that honors creative opportunity and the opinions of all, taking a very collaborative approach.    Working together as a team and making sure your collective goals are clearly understood will help focus your vision and brand positioning strategy.   

But then there’s budget!  You might be asking how you can support this detailed marketing strategy.  A good first step is determining how much of your marketing budget can be allocated to each facet of your plan; whether it’s a complete website redesign- a new Content Management System, content strategy, SEO consulting , etc. , AVID Design strives to meet client needs through a strategic and goal oriented approach to stronger and more robust websites.  

So, what are your marketing goals for 2014?  Let’s get excited together; I welcome you to talk with the AVID Design team and together we can help you reach your goals. 

Wishing you a Happy & Healthy New Year! 

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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24
May 2013

Avoiding the Snowball Effect

One of the biggest challenges with any new project is grasping how all of the various components fit into the project plan – understanding the full scope of work and how each step affects the timeline. Often as we work through each step of a website project, we find that our client partner may need to add more steps or features than they originally thought, and the project can feel like it is expanding or beginning to spiral out of their control.

Here are a few tips for keeping your project under control if it starts to grow slightly out of scope or even begins to snowball:

  1. Prioritize. If with additional steps or change orders, your project has gone out of scope for your current deadline or even your budget, take the time to figure out what has to be done first for your project to launch successfully. Consider moving items that are beyond initial project scope into a “Phase 2” project.
  2. Keep calm and make a list. Look at the project as a series of tasks rather than as one large (and perhaps overwhelming) project to complete; this makes things feel more manageable for everyone and makes it easier to divvy up the work to the appropriate resources.
  3. Take a look at the problem areas. Did your intranet content seem to expand by the minute? Are your SEO updates woefully behind schedule? Does your site require a more advanced application that has to be developed? There are a lot of reasons that a project grows out of scope, and it’s important to try to identify the root of the problem instead of just trying to deal with the consequences.  Then reconsider these items based on priorities; determining which are essential, and which can be part of “Phase 2.”
  4. Talk to your team. Everyone involved gets stressed out when a project gets out of hand. Regularly scheduled team meetings can help keep projects on track. If you find a problem area, work through these with team members to find out where there may have been a miscommunication or a need for a process change in the future.
  5. Avoid Scope Creep. Be sure to analyze each change for its potential long term impact and use a formalized process to allow you to see the forest for the trees. Large feature changes or significant change to scope may affect the project timeline, but they are relatively easy to identify. However, subtle changes or adjustments over time can lead to big changes in the timeline and project budget. This “scope creep” is harder to anticipate and can lead to missed deadlines and possible budget short falls.

The AVID Team has been building hospital websites for decades, and can certainly offer you and your team perspective, as well as help organize priorities. Remember, every issue presents an opportunity; take the lessons and come out stronger for it.

What steps does your organization take to carefully plan project scope and ensure that a project stays manageable and on task?

AVID Design builds cutting-edge healthcare websites that propel your marketing efforts forward in unexpected new ways.


Meg Stiles| QA Specialist | AVID Design

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