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11
Jun 2014

GHA Meeting App for Easy Access to Info

As summer nears and schedules fill up with outdoor activities, people in the healthcare industry get revved up for another reason: summer time is the best time to combine work, educational courses, and leisure at summer conferences.

Every year, the Georgia Hospital Association (GHA) offers meeting opportunities at some of the best retreats in Georgia for their colleagues across the state. They bring in some of the industry’s most note-worthy speakers to share some of the leading and most relevant issues in healthcare.  GHA conferences are known for their valuable networking opportunities, coupled with strong training and advocacy components.

AVID Design doesn’t miss an opportunity to participate so we were happy to partner with GHA to build an app that would allow easy access to schedules, attendees, sponsors and materials.

The GHA Meetings app incorporates easy navigation, quick access functionality, and features password protected access to all conference information.

To easily access the GHA Meetings information for this week’s conference, you can either:

1) Access it through the iTunes store by downloading the app, which can be found by typing in “GHA Meetings” and then accessing it directly from your iPhone.

OR

2) Access it through any Android or other device (tablet, laptop, PC, etc.) by typing in www.GHAMeetings.org into your web browser.

Once you type in your conference password at the top, you will have immediate access to everything you need for the upcoming GHA conference. The app’s quick and easy functionality allows you to stay on top of meetings you want to attend, while making sure you don’t miss any of the robust networking events that this conference has to offer. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design

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24
Feb 2014

Transforming Healthcare through IT at HIMSS 2014

Account Executive Stephanie Imberman and I are at the HIMSS 2014 conference in Orlando all this week. This is our first time as an exhibitor at HIMSS and we’re excited to get started and had a great time getting set up and ready to go. 

Account executive Stephanie Imberman at HIMSS 2014

Stephanie ready to talk Sharepoint and make connections

The HIMSS slogan is “Transforming Healthcare Through IT”, which our AVID team loved! We’re excited to talk about our award-winning SharePoint solutions and IT strategy.

Keep an eye out for updates, and keep up with us during the conference to hear about the great health IT conversations we have while we’re here. Make sure to follow @AVIDDesign on Twitter  and don’t forget to tag #HIMSS14

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design 

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02
Oct 2013

AVID in Booth #205: SHSMD 2013

Tom & I are headed home from Chicago after a successful Society for Healthcare Strategy and Market Development conference.

SHSMD Conference 2013 

We had a great time connecting with colleagues and meeting new people – most importantly, continuing the discussions about how to take healthcare marketing to the next level. 

AVID with GRU at SHSMD 

We’re excited to get back to Atlanta and share some insights we gathered from the conference around mobile web solutions, SharePoint strategy, and building web content. What web challenges can AVID help you solve?

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Dean Richardson | Vice President of Business Development | AVID Design

 

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25
Feb 2011

Could Watson Technology Soon Be Coming to Healthcare?

It sure looks like it.

Straight from beating out two of Jeopardy’s all-time top performers earlier this month, the artificial intelligence question answering (QA) computer system built by IBM—aptly named Watson, after IBM’s very first president—will soon be moving this type of technology to healthcare for medical applications.

Commercial offerings from Watson technology should be coming to healthcare in 18-24 months, according to IBM and Nuance Communications, Inc.

What Does This Mean for Healthcare?

Since Watson has the uncanny ability to interact in natural human language through a wide range of applications and processes, “it holds enormous potential to transform healthcare effectiveness, efficiency and patient outcomes,” said IBM in a statement.

This means that a computer system built like Watson could be created to acquire information from numerous medical libraries, medical journals and patient’s records to aid physicians in retrieving pertinent information much quicker than if they were to scour through these medical journals on their own.

This so-called tool for physicians has the potential to help with:

• Improved patient safety and physician accuracy

• Reduced time for physicians to evaluate patients

• Personalized treatment options for patient’s specific needs

• Diagnosing and treating patients faster with the most current information available

Watson Technology…Coming to a Hospital Near You…

While IBM is partnering with Nuance Communications Inc. (a computer software technology corporation that specializes in speech and imaging applications) to further develop and invest in research for Watson technology within the healthcare realm, collaborations and commercial offerings are expected to be available in 18-24 months.

What do you think?  Would your hospital and your physicians adapt this type of technology?  If applied accordingly, do you think it could have a positive effect on healthcare?  We’re interested to know what you think!


Lisa M. Rickard | Content Specialist | AVID Design

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10
Mar 2010

iPad and Hospital Marketing: Let’s Start the Conversation

At long last, we’re finally chiming in on the soon-to-be-released Apple iPad—specifically with how the iPad and hospital marketing may or may be a compelling and pragmatic match.

Leave the “what can iPad do for hospitals” to the doctors and nurses…and let’s start discussing what iPad (and mobile computing) can do for hospital and healthcare marketing.

Leave the “what can iPad do for hospitals” to the doctors and nurses…and let’s start discussing what iPad (and mobile computing) can do for hospital and healthcare marketing.

This certainly won’t be the last time we’ll discuss the topic. However, despite the predictable hype about iPad, little is being said elsewhere about iPad and hospital marketing.

For the most part, online discussions have leaned more towards iPad’s potential as a medical device used by doctors, physicians and nurses—rather than how it can be used in healthcare marketing by people like you and me.

Case in point: Google “ipad hospital use” and the search engine results page (SERP) will return many articles and blogs on the subject (most of which don’t offer high hopes for iPad as a medical device).

On the other hand, Google “ipad hospital marketing” and the SERP will return very little relevant or interesting content on the subject.

To be fair, it’s hard to seriously talk about industrial applications of a product like iPad that technically only exists on paper since it hasn’t been released yet.

In fact, even the speculated release dates for iPad are still a bit hazy (or at least the more powerful model with 3G; the Wi-Fi model will be release April 3).

Additionally, critics have been quick to point to surveys and other research that predict failure for iPad.

Fair Warning to Healthcare Marketers: It’s Too Soon to Make iPad Judgments

Nonetheless, one shouldn’t be too hasty about predictions of iPad’s imminent failure—much as we as healthcare marketers shouldn’t be too quick to ignore the potential of not only iPad, but also mobile/tablet computing and communications in general.

After all, this is classic Apple territory. You know that li’l thing called the iPod, the mp3 player of which they’ve sold 75 million units? Well, Apple didn’t invent the mp3 player—but they did innovate the device, its utility, its content, and its marketing.

If you look at the original iPod and some of its descendents (e.g., the Shuffle, the Nano), it’s evident that Apple is not afraid to modify its products until it can get one in the every hand. Really, when you think about it, the iPad is very much a descendent of iPod (although more of a distant cousin, related through marriage to the iPhone).

Likewise, Apple didn’t invent tablet, “netbook” or mobile computing. But, if Apple’s involvement in this technology can affect it the way iPod did, then we are on the dawn of a massive boom in mobile/tablet communications—an arena that significantly impacts what most of us do for a living as healthcare marketers.

For the last decade or so, it’s been mostly about desktop/laptop computers. But in the past few years—especially with the proliferation of social media—it’s been increasingly about mobile/cellular phones, a technology that many healthcare and hospital marketers are still trying to leverage.

Although it’s future might not be certain, one thing is: If iPad succeeds, it will very certainly impact healthcare marketing and communications.

Now we just need to figure out how! Thoughts?


Derek Rudnak | Communications Specialist | AVID Design

AVID Design is a leader in healthcare and hospital marketing strategy and content development.

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