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16
Oct 2014

The Healthcare Industry…Strong Collaboration in a Crisis

As every healthcare provider across the globe focuses on Ebola – seeking the most up to date information and updating emergency preparedness protocols, this is when competitors become comrades within the healthcare industry. We work together and we share resources – all for the greater good.

We have heard the news reports and moment by moment updates from the CDC, but what we would really like is open dialogue with  the community – the people we serve every day. At AVID Design, we so value our partnership with GRHealth and Georgia Regents University and we’re happy to pass this helpful information along to the citizens of this area. GRHealth is hosting a Community Ebola Forum on October 21st – an opportunity to learn more and get answers to questions.

By continuing to share improved processes and more advanced treatment solutions, we stand stronger, together.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Meredith Rose | Director of Content Services | AVID Design

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08
Aug 2014

Content Celebrations

Today is Whitney’s birthday – AVID’s Manager of Content Services – so we had a lunch celebration with ‘cue and giant cookies! We are also celebrating several new clients and interesting projects for our content services – service line content development, SEO focus, PPC campaigns, Google My Business verification for healthcare locations, and on and on! If you’d like to hear about some of the interesting work we’re doing at AVID Design, join us and GRHealth for the HCIC Back Stage Pass on August 20th from 1-2 EDT: Pulling Together Complex Internal Needs – Lessons Learned – Academic Medical Center Case Study. Hope you will join the conversation and case study review. 

Whitney's birthday cookie

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Meredith Rose | Director of Content Services | AVID Design

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22
Nov 2013

5 Things I Learned at CHPRMS

This week, Tom and I attended the Carolinas Healthcare Public Relations & Marketing Society Conference in beautiful Asheville, NC. As a native New Yorker accustomed to the city and fast-paced business environments, it’s nice to visit the mountains and breathe fresh air! This year, the conference was held at the Grove Park Inn, which was truly lovely. I never wanted to leave.

The setting for 2013 CHPRMS conference

The Mountains of Asheville provided a beautiful backdrop for conference (image credit: CHPRMS)

 

The conference provided a fresh perspective on healthcare marketing. There were productive conversations throughout, but here are my five favorite takeaways from the CHPRMS conference:

1-      Techfast: The Breakfast of Marketing Champions– This was a great way to kick off the day, as well as learn how to experience the world of smartphone multitasking. Along with my oatmeal, apps are now a part of my morning routine. If you aren’t familiar with these apps, I highly recommend them:

  • Feedly
  • Flip Board
  • Expensify
  • Keyring
  • If this and that (IFTTT)

2-      Be in the Now – Curiosity may have killed the cat, but without embracing fear and adapting to change, we lose chances at success. The healthcare industry is fortunate to be a constant source of innovation. With healthcare marketing, we must be curious and encourage new ideas. When an opportunity comes up to market your organization, rather than say “yes, but…” think in terms of “yes, and…”. What can you add?

3-      Timing is (almost) everything – What time of year is the best time to launch a new website? Which day is best to put out press releases? Should you tweet in the morning or afternoon? Be sure your efforts are seen and heard by the people who need to hear it most. Ask a marketing expert when is the best time to launch your campaigns for a higher chance at visibility?

4-      Non-conventional physician engagement – Yes, patients are more likely to visit a physician whom they have engaged with online. However as healthcare marketers, we understand the challenges of encouraging physicians to participate in marketing efforts.

Acclimate your physicians to a strong online presence by finding a non-conventional way to attract physicians and patients. Things like an “ask a doc” live-tweet session, healthy tips feed, or even an introductory video on your website are all great first steps to online engagement.

5-      Keep Your Eyes on the Prize – Whether you are part of the clinical or supporting staff of a healthcare organization, it’s important to remember the goal: the health of your patients! Whenever you begin a campaign or find an obstacle in the project, remind yourself that changing the lives of your patients should be your ultimate goal. 

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Stephanie Imberman | Account Executive | AVID Design

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29
Jun 2012

Thanks for Attending!

Thank you to all that participated in Wednesday’s webinar on strategic solutions to building business through rich media. We had a great mix of participants from various levels of marketing leadership – and from a wide variety of healthcare organizations…small hospitals to larger academic medical centers. As always, we appreciate your participation and look forward to continuing the discussions!

A few key points that especially resonated with our participants:

  • Relevancy and interactivity are still top of the list to engage web visitors and build conversions.
  • Page tracking and measurement tools are not only critical for ROI, but especially important for new healthcare initiatives. Prove and improve should be a constant goal.
  • Success with rich media can be proven – case studies show a 200% increase in page visits to physician profiles with videos.
  • Effective online rich media can affect patient choices as they better understand physician attitudes and communication skills.
  • Use rich media to improve patient experiences and eventually patient outcomes with educational opportunities and effective assessments.

Great web implementation strategies start with a plan – we hope today’s information will help with planning as your organization works to improve patient experiences. If you’d like to stay informed about future planning and educational opportunities at AVID Design, sign up here.

As we work to improve our online experiences at AVID Design, we understand that some of you experienced technical issues during the webinar, but rest assured that we will continue to develop solutions to keep the series a viable educational resource for our attendees. Prove and improve…we take it seriously at AVID Design!

AVID Design builds cutting-edge healthcare websites that propel your marketing efforts forward in unexpected new ways.


Meredith M. Rose | Director of Content Services | AVID Design

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20
Jun 2012

How Rich Media can DRIVE Business!

AVID Design’s Webinar Series continues with “How Rich Media Can Drive Business”. Hosted by Dean Richardson, VP of Business Development, this webinar focuses on the
importance of using multimedia to build traffic and create conversions, specifically on healthcare websites.

Some of the highlights of this presentation will include:

  • How to build rankings and initiate relationships through video profiles
  • Increase conversions through a strong and focused SEO plan
  • Re-purpose existing videos for effective ROI

The webinar will take place June 27, 2012, from 1:30PM-3:00PM. Register now for “How Rich Media Can Drive Business” to improve your website effectiveness!

Who should participate?

This webinar focuses on strategies for driving business through the improved use of rich media on the web, so it is a good session for anyone who manages their organization’s website or is looking for improved ROI for website budgets.

One of the most important opportunities to engage audiences is to re-purpose existing videos across social media. If you have rich media in place on your website, don’t miss the opportunity to learn how to incorporate the dynamics into other conversations.

Register now for a place around the virtual table on June 27th!

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