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24
Feb 2014

Transforming Healthcare through IT at HIMSS 2014

Account Executive Stephanie Imberman and I are at the HIMSS 2014 conference in Orlando all this week. This is our first time as an exhibitor at HIMSS and we’re excited to get started and had a great time getting set up and ready to go. 

Account executive Stephanie Imberman at HIMSS 2014

Stephanie ready to talk Sharepoint and make connections

The HIMSS slogan is “Transforming Healthcare Through IT”, which our AVID team loved! We’re excited to talk about our award-winning SharePoint solutions and IT strategy.

Keep an eye out for updates, and keep up with us during the conference to hear about the great health IT conversations we have while we’re here. Make sure to follow @AVIDDesign on Twitter  and don’t forget to tag #HIMSS14

 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Tom Brand | Executive Director | AVID Design 

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14
Feb 2014

Web Optimization: A Valentine’s Tale from Your Friends at AVID

My boyfriend and I, like the rest of Atlanta, enjoyed a few work-from-home days this week through the snow storm (It turns out “Icelanta 2” wasn’t nearly as “biblical” as the weather predicted, but did keep us inside for a few days). Our kitchen table looked like a war-zone…my side of the table was filled with first drafts and client notes, his side with case files & notebooks. There were pens everywhere.

About halfway through the second day in our new “home office” he suddenly looked over his laptop at me, almost panicked.

“I…I don’t have anything planned for Thanksgiving.”

“Well,” I replied, “You’ve got a few months to think about it.”

Of course, he meant Valentine’s Day but the word switcheroo struck with me. Valentine’s Day really is very similar to Thanksgiving. We think about love in all its forms, and are thankful for those people and things around us who make life a little more pleasurable…or a little easier.

Today, one of those things was my nice office at AVID headquarters where I can stretch my legs under the entirety of my desk without hitting someone else’s feet. The other was the fresh list of new web pages on my desk, just waiting to be written.

What things do you love that make your life easier? Do you need help to make your online tasks more manageable? Whether you are stuck with writing, can’t get a handle on programming, or would just like a little facelift to refresh your website’s look, we can set you up with the perfect solution. We can even take your site mobile. Our team is full of people who love to do all the things that make your online life easier. 

Binary Valentine's Day Card

we love programming so much that even our valentine’s cards are in binary

 If you aren’t sure where to start, ask us for a free consultation or SEO assessment. It’s like giving you the answers to the test; or like someone letting my boyfriend know that I like peach colored roses and there are some on sale at the flower shop just down the street (ahem). 

We promise, no matter if you call today on Valentine’s Day or wait until Thanksgiving, you’ll fall in love with AVID. 

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Whitney Stuart | Web Content Manager | AVID Design

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08
Feb 2013

Why You Need a More Interactive Healthcare Website

Every year, patients rely more and more on the internet to help them with their medical needs. They want to check their symptoms and decide if they need to go to a doctor, then they want to use the web to find a doctor, then they want to search for reviews and testimonials to decide if they want to use a particular doctor, then they want to make an appointment online to avoid sitting on the phone on hold with an appointment center.

They’re asking for a lot. You’re not Amazon, after all. You’re a hospital. Why should you cater to all of these high expectations? Because if you don’t, they’re going to go somewhere else, even if you really are the best option for them. Having a strong, interactive website will help you make your case and prove why patients should come to your hospital or healthcare organization for their healthcare needs.

There are several interactive tools and widgets that can take your site to the next level. Some items are more valuable than others. Check out the list below and see how you score!

Positives:

Physician Directory (5 points) – This is really not optional anymore. Your website absolutely needs a physician directory that displays your physician’s information to help your users decide which doctor will best suit their needs. Add 2 points for physician videos. Add 2 extra points if you have a Find a Doctor search functionality.

Request an Appointment (5 points) – Users love being able to submit a quick form explaining what they need and letting you know when they’re available. That way you already have most of the information that you need for your records when you call a patient to confirm an appointment time.

Online Pre-Registration (4 points) – Everyone has to fill out that endless stack of forms concerning personal information, medical and family history, and insurance information. Instead of requiring patients to come in half an hour before their appointment is supposed to start, put the forms on your website so your patient can fill them out at their leisure. Add an extra point if they can submit them electronically instead of printing them out.

Online Bill Pay (4 points) – Allowing users to take care of their bill online saves them a lot of hassle. It’s more convenient, and with online reminders, they’re more likely to pay on time. Win. Win.

Blog and Social Media (4 points) – Publishing current content for your community to read keeps your brand in mind and proves your expertise. But try to be consistent. Lose 2 points if you post content less than twice a month . Nothing is worse than a blog that never gets updated.

Classes and Events (3 points) – Your participation levels will drastically improve when your classes, foundation events, support groups, and any other scheduled event that your healthcare organization offers is clearly available on your website. Take an extra point if they can register online.

Media Center (3 points) – Sharing your videos, photos, and news creates a better sense of awareness for your organization.

Gift Shop (2 points) – It’s nice for users to be able to buy a gift for a friend or family who’s staying in your hospital even if they’re on the other side of the country. The patient will remember how easy your organization made it for their families to send flowers, stuffed toys, or care packages.

Online Baby Gallery (2 points) – Because everyone loves a cute picture of a baby. Make it easy for new parents to share the news about their new addition.

An Online Baby Gallery makes it easy for parents to send news about their new addition

Seriously, babies are the best. Ask Director of Web Development, Keir Bradshaw.

Bonus Categories:

Careers (3 points) – This isn’t a patient tool, but it will make it easier for you to sift through job applications and resumes as you look for new employees.

Donate (3 points) – Making it possible to donate to your foundation won’t necessarily improve your patient’s direct experience, but they are certainly more likely to contribute if you make it easy for them.

25-37 points: You’re doing great! Keep up the good work, and monitor your site traffic to see the fruits of your labor!

18-24 points: You’re off to a good start, but remember, a website is an ongoing project, not a static tool.

10-18 points: Well, that’s something. Invest some resources into improving the user experience of your website, and your patient experience will improve too.

Less than 10 points: Your website needs some serious love. Adding some interactivity to your website can more than triple your number of site visitors.

How did you score? Let us know in the comments below! If you’re interested in finding out how AVID Design can help you create a better, more interactive user experience with our line of eTools™!

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePointWeb designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Dani Robinson Holland | Content and SEO Specialist | AVID Design

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24
Aug 2012

Part 3 of 3: How to Use Metrics to Measure Your Request an Appointment Tool’s Success

We’ve already discussed challenges of a Request an Appointment page and how to make your tool easier to use. Now it’s time to measure how well your Request an Appointment tool is working. This is when analytics and metrics become your best friend.

Analytics tools will help you to analyze your returns. There are a number of tools that you can use. At AVID Design, we love Google Analytics because of the dynamic breadth of information it offers in addition to its connection to Google AdWords. All have their perks, but it will be about finding the tool that is best suited for your needs.

You’ll want to compare numbers about 60 days to 90 days after updates have been made. Larger data buckets carry the most value and thirty days may not be enough to gather gold. Here are some helpful questions to ask when comparing both information sets:

  • How many people visited the Request an Appointment page before and after the changes? Does it seem like more people are finding their way to this page?
  • How many people actually fill out the form and submit it? What percentage of people who view the form complete it?
  • What pages are users coming from when they arrive on the page? In other words, where should you focus your conversions?
  • What is the average time spent on the page? Are people browsing and leaving?
  • What page did people go to once they finished making their appointment? What is the last page users visited before leaving your site?

Analyzing this data can give you a fact-based, user oriented perspective on how effective your Request an Appointment tool is. You can use this insight to make informed decisions about Request an Appointment page performance, navigation, conversion placement, and the kind of conversions you should be using. For the best strategy, find an SEO expert or web vendor who will strategize the best approach.

If you are interested in reading more about effective Request an Appointment forms, check out my previous posts, Why You Should Revisit your Request an Appointment Form, and Seven Golden Rules of Request an Appointment Forms.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Web designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Melissa Clarke | Account Manager | AVID Design

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17
Aug 2012

Part 2 of 3: Seven Golden Rules of Effective Request an Appointment Forms

I was thrilled when I found a dentist that had a Request an Appointment page. I could tell them when I was available and what I needed, so I thought they would call me back and it would be a short conversation – because they would be prepared with all of my information. I imagined it would go this way: “Hello, we see you need a cleaning and you’d prefer Saturday. How does 11:00am in two weeks sound?” It sounded perfect. Or at least, I thought it would be. Instead…this is what happened.

The form was kind of a pain to fill out. The text boxes were small, there was a lot of information that they needed, and they didn’t ask about my availability until the very end -after I’d put in every piece of information I knew about my identity and teeth. I was diligent and filled it out anyway, excited that they’d already have my info when they called. I hit Submit and – system error. The form didn’t work. And with that, the dentist lost my business.

That’s why I want to talk about the ability of your Request an Appointment tool to leave prospective patients with a lasting and positive impression.

1. Brainstorm an appointment setting management plan – Before getting started, your team must have an effective appointment scheduling management plan to answer incoming correspondence. Options include a central hospital contact, a call center responsible for distributing emails, or a practitioner contact designated by physician authorized process. In addition, it will be important to answer the following questions in regards to plan management:

a. How will incoming emails be distributed to the appropriate physicians? Through a central email, call center or to a specific practitioner contact?
b. In either case, who will be in charge of these responses?
c. What monitoring system will be in place to ensure appointments are appropriately tracked and scheduled?

2. Less robot, more welcome – Create an interactive form instead of only offering a list of phone information. Add basic input fields such as: first and last name, street address, city, state, etc. in a side-by-side format to cut down on a long, running list. For a more conversational touch, feel free to include questions concerning symptoms, current diagnosis or how the patient found your site.

3. Understand the art of brevity – If you need a lot of information from a patient because of the type of work you do, consider breaking the form into two pages to make it seem less taxing. Asking for too much information can have a higher chance of leaving users overwhelmed (and not finishing the form).

4. Just like Mom told you: simple is always better – Make your form user-friendly. The text should be large enough for people to read easily (remember that this could make a difference to some of your older patients). Make sure your instructions for filling out the form are clear and concise.

5. They’re #1! – Make the schedules and needs of your patients a priority – make sure to include these questions in the beginning of the form. This way, patients will feel steps closer to the actual appointment.

6. Make the most important items *required – Ensure that patients don’t skip on the most important information you will need. Set up a flagging system within the form to ensure key fields aren’t missed.

7. In Conclusion – Close with the next step. What things should your patients know before they arrive for their appointment? Adding these items at the end will provide a clean segue to other important information on your site, such as pre-registration forms or FAQ pages.

Make your Request an Appointment page work as best as it can for your organization. Keep an eye on the AVID Design blog for the final part of this series: The Importance of Tracking and Monitoring Your Request an Appointment Traffic.

AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including Web designSEO and PPC content development and assessmentonline video and rich mediaanalytics and measurementcontent management systems and more.


Melissa Clarke | Account Manager | AVID Design

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