Last month’s AVID Insight e-newsletter feature story introduced our audience to the typical hospital Web site life cycle process.

Sign up to receive our monthly e-newsletter, AVID Insight.

This month we aim to tackle the “Green Phase” of the life cycle, with emphasis on creating a solid foundation to maximize your hospital’s strategy and goals in order to lengthen the green.

Learn about these five key areas we recommend in order to maximize the green:

• Having a sound strategy and tactical implementation plan

• Expandable content architecture and Web platform technology

• Consistent actionable analytics

• Becoming a Web leader for your organization

• Web governance policies and dispersed authorship

Our May edition of AVID Insight hits inboxes later this week, so be on the lookout. Or, if you are not a subscriber to our monthly e-newsletter, sign up today and get all the latest and greatest information on healthcare marketing advice, trends, seminars and more.

Tweet This Post

According to the American Heart Association (AHA), February is American Heart Month.

February is American Heart Month.

Since more than 82 million American adults are estimated to have one or more types of cardiovascular disease, or 1 in 3 people, (and speaking from someone who has been hospitalized for cardiac arrhythmia before), it is important to get your heart checked out. Are your users able to easily find a cardiologist (or any other doctor) on your hospital’s Website?

Listen to Your Heart or Take Our Advice

To answer that question…they need to be.

By implementing a physician finder tool on your hospital’s Website, you’re giving users (potential patients) the opportunity to improve their heart health (and reduce the grim statistics), and search for specialized doctors affiliated with your hospital in an easy-to-use and effective way.

AVID Design’s Physician Finder (part of the Best-in-Class Hospital Website tool kit) might be just the answer for your hospital’s Website, as it boasts several capabilities for your visitors:

• Recommend to a friend email function – have a friend or family member who has high cholesterol or smokes and your worried about their heart health? With a click of a button email them the physician recommendation.

• Interactive online maps for practice locations – for ease in navigating where each physician’s practice is located, whether you get active and walk there or drive your car.

• Standardized search capability– enables you to search for a physician by name, of a certain gender or one that speaks a certain language.

• Request an online appointment form with a particular physician – found your ideal cardiologist and now you want to come into their office so they can help you manage your blood pressure.

On the backend, the physician finder allows hospitals to neatly and easily manage content and track user clicks.

It’s beneficial for both you and your users!

Heart-Shaped Box (of Chocolate) in Moderation for Valentine’s Day

(as a side note) Don’t forget….Valentine’s Day (which we associate with hearts) is right around the corner, so make sure you remember your sweetheart! AHA has compiled a helpful list of some pretty cool heart-healthy Valentine’s Day tips, gifts and date ideas. Check ‘em out!

AVID Design’s custom physician finder is a dynamic tool that can be implemented quickly and designed to your hospital’s specifications. Contact us to learn how we can implement this tool into your hospital’s Website.

Tweet This Post