There’s just something about the bright colors and sunshine of summer that makes me want to get outside and spruce up my garden – and summer produce is bountiful! During these months, eating fresh produce makes me more mindful about what goes into creating such a delicious product– the time, effort, expertise, and downright hard work.
Every summer I get the itch to start a beautiful garden, and while I may fully prepare, I just never seem to find enough time to dig in the trenches.
This is the case with even the most prestigious healthcare companies. While online marketing and web presence are always important to leadership, the routine upkeep and continued strategic planning necessary for successful user engagement can seem a little overwhelming.
As an unofficial farmer, I enjoy comparing websites to fruit: the most critical part of a successful crop for a farmer is to harvest at exactly the right moment. Even after months of tilling, weeding and fertilizing, the entire crop can be ruined if harvested at the wrong time, or if he misinterprets the growing conditions. At AVID, we understand that a website is an investment. That’s why it is so important to capitalize on ROI at exactly the correct moment.
Planting the Seeds for Successful Web Presence
The first step in creating a successful website is picking a platform that will support decisions with measurable ROI (Return on Investment).
After picking the best tools, it’s time to get to work. Carefully and regularly measure and monitor your numbers. When analyzing your site, it’s a good idea to be curious.
Ask questions like:
- Which of my pages are most visited?
- Which pages provide the most value to my target market?
- Is our content and SEO as fresh as possible on these pages?
- Do we have conversions and goals set on that page?
Timing is also important for cultivation. New opportunities for optimizing digital presence and driving traffic are constantly presenting themselves; lots of times this is driven through other channels, like Facebook, or Instagram. Knowing which channels will help you to capitalize on your efforts will ultimately bring you your peak ROI.
For years our enthusiasm in cultivating messaging, branding, and increasing ROI is what we’ve excelled at. To set up an AVID consultation, reach out to us today at the number below.
Wishing you a fruitful harvest!
AVID Design offers full-scale written and visual communication services for hospitals and healthcare systems, including SharePoint, Web design, SEO and PPC content development and assessment, online video and rich media, analytics and measurement, content management systems and more.
Stephanie Imberman | Account Executive | AVID DesignLeave a Comment