It’s one thing to say that your hospital is great or even the best, but it’s another to provide quality of care data and information on your Website that supports your claim. The challenge becomes even greater when hospital marketers try to do both at the same time.

Our next newsletter feature will examine the unique challenges with providing quality-of-care information and integrating it in your hospital’s Website content.

We’ll also explore the process for writing quality-of-care hospital Website copy—a process that includes:

• Identifying What is Most Valuable to the Reader

• Balancing Content Between Best Interests of the Hospital vs. Patient

• Finding the Most Appropriate Tone

• Scheduling Interviews and Reviews with Qualified Staff

• Integrating Conversions and Calls-to-Action

Which of these do you think is the most important? Which is the most challenging? Are there any key points that are missing? What are they? And why?

Cast your vote in on our online poll and share your thoughts in the comments section. We’ll publish and review the poll results next month.

By the way, don’t forget to subscribe to our newsletter!

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This entry was posted on Wednesday, April 28th, 2010 at 10:16 am and is filed under Research and Studies, Writing for the Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.